Wednesday, April 7, 2010

Is it Time for Change?

Is it Time for Change?

If you're one of those marketers who has been trying to follow some of those internet guru's, and you've done all the things that he or she has recommended and you're still not getting traffic and making money, then you may want to step back for a minute and re-evaluate what's happening. With some of these self proclaimed leaders, they have a cult following and whatever their leader says, must be the only way. I have some good news for you my friend, there is a better way.

Each of us must take control of our lives again, and quite paying fifty plus dollars every month for a so called latest state of the art marketing program that is too complex for the average user to even fathom. Sure there are some good parts of the program, but how many of the forty plus portals are really effective for your particular situation? Maybe few to none.

Most of us find that all of this hyped up, smoke and mirrors marketing may be totally worthless. What most of us are in this business for is to make money. You don't have to spend a lot of money every month to make money on line. You do have to spend a reasonable amount of time in order to make this whole concept of online marketing work. There are in fact some excellent programs out there that will generate a positive income stream every month. That's what this whole gig is all about. Providing a service for our customers, and making money for the services we provide.

One of the main issues often overlooked by all of us is; ways to generate traffic to our websites. All of us who have been in sales know that without traffic you will never make any money. Whether you're a Fuller Brush salesman or the top producing salesman in a luxury car dealership, the need for leads will always be the same. It never ceases to amaze me how people start working online and think that their business will immediately flourish and they will make untold sums of money. That's not going to happen, especially if you don't have a workable plan for generating contacts. Without some form of lead generation, your business is dead before you ever get started.

We talk a lot about search engine optimization, and SEO is a vital part of successful online marketing, however, without someone coming to your site and buying, all of your marketing efforts are in vain. How do we get users to come to our web site and at least take a look at our business opportunity? The answer is quite simple....You must continually keep your name and your business name before the general public, in the form of classified ads, e-mail marketing, article marketing, social networking etc., There are numerous other ways you can accomplish this ongoing chore, which we will discuss in greater detail in future articles.

You can spend thousands of dollars for the most attractive site on the web with all the flash, fancy bell and whistles and still never make money on line. If no one knows you have an online business, because they've never seen your ads, articles or emails inviting them to look at your business, how do you think they are going to find your site. With the millions of web sites online today it would be shear coincidence that anyone will ever find you, including the search engines.

If you don't learn how to generate traffic, you'll still be struggling this time next year, and the year after. It is imperative that you learn how to generate traffic in your own marketing system to become totally profitable with your online venture. There are systems called traffic generators that are excellent supplements to a well planned sales lead generating program. It is best if you take a look as some of the different traffic generators available, before plunging into the first one you research. There are vast differences in the effectiveness of these systems, so study the benefits of this type of system and choose wisely.

Summary:

If you're tired of all the back slapping, high fiving, hyped up meetings of some of these companies, you need to step back for a few minutes, and re-evaluate your whole marketing concept. You probably already got your site going, you know how to use auto responders and a lot of the other things you've learned with the big boys, but if it hasn't worked, why waste anymore time trying to make it happen using their plan. Analyze your particular situation, and see where the holes are in your present plan...then do something about it. We're talking about your future here, so make your choices wisely. It's your life, your business, your money, your time and your future.

The eBiz Solutions Team is standing by to assist you in your marketing endeavors. Call today for your free 30 minute consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Tuesday, April 6, 2010

Building a Subscriber Relationship!

Building a Subscriber Relationship!

Most internet marketers are comfortable with a couple of chores they do on a regular basis to promote their on line business. They don't realize that making a slight change in their strategy they could learn a few more activities they could incorporate into their existing regiment which would enhance their online presence substantially.

Building a List of Subscribers:

Many marketers focus on building a list thinking this is the key to marketing. There's nothing wrong with building a list, however, this is only one aspect of marketing. Building a list will give us names of individuals who may have expressed an interest in our business opportunity. Leads are one of the first priorities on my list for sure, but many times you will have as many unsubscribers as new subscribers. What is the secret of maintaining the subscribers you have?

Building a Relationship with Subscribers:

Consider building a good relationship with your subscribers. This will help maintain a consistent growth of your subscribers list. One way to build a good rapport with subscribers is to put out a weekly newsletter with tons of information regarding your product or services. Sooner or later your subscribers will get to know you for your strait forward, truthful information. You will become their expert on your product or service and when the time comes to take action and make a purchase, hopefully the subscriber will reward you with an order.

Another helpful tip is to give the subscriber more than they ever expect. Since you only have one opportunity to make a first impression, your first contact with the potential client is super important. A great gesture would be to give a free sample of your product. This is an excellent way to get the subscribers contact information because they must give you their information to get their free gift. Don't think for a moment that this will devalue your product or service. It won't...this is an excellent way to get the potential client to start using your products before they have to make a decision to purchase anything from you. You must believe in your product in order to be totally effective in the marketing of that product. If you don't believe enough in your products to use the products yourself, it will be rather difficult for you to convey to a potential client your product is the best product to fill their needs. Customers will quickly pick up any insincerity, misleading information, and non committal attitudes of any sales person. When this happens your chance of a sale is dead before you ever get started.

To enhance your relationship with your potential clients can be accomplished by good customer service. By promptly answering any emails and personally go out of your way to answer any questions they may have. Don't just post a link for them to click on....that is so impersonal. Explain in simple laymen's terms when answering their questions and make sure you put as much contact information as possible on your reply. This is not the time to try to sell your product or introduce another product for their consideration. Just answer the question as best you can and the customer will appreciate your low key, non threatening approach.

Maintaining a Respect with Subscribers:

When a potential client feels that you are peddling products just to make a commission, you immediately lose their respect and trust. Once this happens, you will never get a second chance to build that first impression again. Once that happens there is absolutely no chance of ever winning that persons confidence again.

Using Automated Tools:

If you choose to use any type of automated tools such as an auto responder, make sure you keep your follow up information current. Make sure any links that you point the customer to is live and the content is current on any page you may refer the potential client to.

Summary:

By following some of these simple ideas, hopefully you will see your subscribers stay with you for a longer period of time. Customers are hard to get even in good times, so it is imperative to do everything we can to keep the customer base we already have. If we can do anything to improve the retention rate of new customers coming to our web site, then you've created a big bonus for yourself and you're on the right road to building a lasting online business.

The eBiz Solutions Team is standing by to help you build your business. Call today for your free 30 minute consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Monday, April 5, 2010

Free Classes on Search Engine Marketing!

Free Classes on Search Engine Marketing!

Search Engine Marketing(SEM)is the use of proven methods of promoting online to increasing traffic to your website using the search engine guidelines, often referred to as algorithms. With all the countless new websites appearing on the internet daily, together with the websites that are already on the internet, makes this whole process very competitive to gain Top Positions on Google, Yahoo and Bing than ever before. Earning respectable positions on line is a never ending challenge we're all faced with, everyday of our internet existance.

Page Rank for the Little Guy

Gaining high page rank is not impossible for the little guy or gal, however, you're going to have to have a stroke of good luck and a lot of hard work to get past the larger companies who already enjoy some good page rank. Big companies have deep pockets so they can hire some high dollar professional promotion companies to keep them at the top of the search engine listings.

You Can't Buy Page Rank

You can NOT buy your page rank positions with Google and the other search engines, it don't work that way. However, you can earn it overtime. If one of those big companies wants a page one ranking, they have the money to purchase the services of the professional companies who have the know how to promote their clients business opportunity to top page rank positions.

Two Ways to Achieve Page Rank

There is a combination of different strategies, which if blended together will enhance your chances of gaining those high page ranks we all dream about. It's not as simple as just pushing a button to make it happen. There are basically two ways page rank can be earned. One is for you to spend the time to learn the right strategies and implement those ideas into a reality. It may take weeks, months and even years sometimes to earn those coveted high page ranks depending on how optimized your web site may be.

The other way is for you to acquire the services of knowledgeable individuals or companies who have spent an incredible amount of time and money to perfect their knowledge of what the search engines require in order for a marketing company to do the marketing promotions for you. A consistent effort is imperative in order to earn those top positions for your site whether you do it or hire someone else to do it for you. Those are your two choices. If you don't want to follow either of these options, then your odds of becoming successful online is extremely limited. These statements are not made, to discourage the small business or new individual who may be just starting their marketing career. However, we must face the reality that we all must start at the bottom and work our way up. This can be a daunting journey at times, but it is truly rewarding when we finally see the fruits of our labor.

FREE Marketing Classes Forming

We are currently forming our next FREE online marketing training classes. During these free classes, we will be teaching you, how to earn top page rank positions online. These sessions are going to be packed with helpful tips that will make your online promotions efforts so much easier. We will be teaching you some of the basic, together with some more advanced training that will help you understand why your marketing efforts must be focused on some crucial issues that will get you recognized by users as well as the search engines.

In our free training, we will be teaching you how to generate traffic in your own marketing system, rather than constantly spending your hard earned cash to pay someone else to do a job that you can learn rather quickly if you apply yourself. This will require commitment on your part and a lot of hard work to make this whole process blend into a profitable venture.

Summary:

You have two choices. One, learn the process and do it yourself, or Two, you can hire the services of someone who has already gone through the process of learning and let them do it for you. You may choose to do some kind of combination of these choices in order to get the job done quicker. Choose wisely...it's your future we're talking about here.

Call for Reservations

Call me right now, and reserve your seat in our online conference room for these free online training classes.

The eBiz Solutions Team is standing by to assist in your online challenges. Call today for your free 30 minute consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Sunday, April 4, 2010

Free Marketing Classes - Enroll Now!

Free Marketing Classes - Enroll Now!

It's easy to get frustrated when you first start out marketing online. Everyday you see all those emails every morning when you open your email box and read all those promises of making all kinds of big money online. You've probably even been suckered into sending your hard earned cash to the guru's and those fabulous programs robably made you absolutely no money.

You more than likely, have recommended some of your family and friends to one of these opportunities only to find there was no pot of gold at the end of the rainbow as it was explained in the promotional material you fell for originally. You probably even lost a couple of good relationships with family members or friends because of not being able to delivery on the promises of these questionable opportunities.

Who knows how much money you've wasted on various products, purchasing leads, inventory on some MLM business or pyramid scheme that didn't pan out. By now I'm sure you've seen the short comings of many of these hype promotions and by now I'm sure you're pretty discouraged and feel like quitting the whole scene of online marketing.

If this is beginning to sound too familiar, don't give up. Many experts feel the internet is in its infancy for the next huge .com boom. There were thousands of millionaires made in the last internet boom. Based on everything I can read, the last boom will pale in comparison to what we are about to see happen on the internet in the near future.

Knowing how to promote on line is going to be the all important secret to be successful in this surge, to become one of the fortunate people who will become financially independent in this next round of marketing on line. Some of us have already experienced unfathomed growth in our businesses to say nothing about our bank accounts. I'm looking forward to the arrival of the future generation of marketing.

I know how you feel regarding all the examples we talked about above, however, the future looks bright for any online business. I can't stress enough the importance of learning how to market on line. It's unfortunate that in this segment of the industry, there are individuals and companies who are charging outlandish fees for information that should be free regarding the basics of how to market. Their goal is to make a quick buck, and go to the next sucker for a repeat of their questionable tactics. Don't get suckered into this type of get rich quick schemes.

When starting out in this marketing journey, we've all experienced the same uncertain trials of trying to learn the process. It's apparent that no one has seemed to be concerned with helping the little guy and gal. When I first started learning this process I had an extremely difficult time understanding the structures of what I needed to do to be successful online.

During my working career I was a investment broker and had my own insurance company, and was good at what I did, however, this gig was totally different than anything I had every encountered. I had so much problems with learning the basics of marketing online that, I finally prayed to God and vowed that if he would help me to learn this process, I would share my knowledge with those who were struggling.....just like I had been doing. I was spinning my wheels and going nowhere fast. God answered my prayers and now it's time I repay my vows.

I was fortunate to find the SEO Master himself, Butch Hamilton, a very knowledgeable, caring, giving man who was willing to take me under his wing and teach me the process of online marketing. Now I am repaying my promise and sharing with others what I learned regarding the inner working of this whole process called internet marketing.

I'm currently accepting new students who are willing to put forth a reasonable effort to learn how to market online. If you feel you are one of those individuals, I would love to listen to you and see if I can help you fulfill your lifelong dreams of having your own business. This class is free, so call me as soon as possible and reserve your seat today. These classes will be held in the evening, once a week with each sessions lasting for about an hour. I am looking forward to visiting with you by phone and completing the reservation process. Remember, the classes are FREE! Seating will be limited so call now.

The eBiz Solutions Team is standing by to answer your questions. Call today for your free 30 minute consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Saturday, April 3, 2010

Free Marketing Classes!

Free Marketing Classes!

You don't have to have a college degree to become a successful online marketer. Some of the highest achievers on the web are not college graduates. You're probably asking, then how does an individual without all those high fluting degrees and impressive achievement awards on the wall of their office achieve such recognition? There's only one answer and that is, the individual learned a process and has applied that knowledge to accomplish prestigious recognition by their peers. Their determination to make it all happen, has given them a sense of accomplishment as well as a handsome bank account for the hard work they've put forth.

There are no quick fixes in this business. You're not going to get rich overnight. If you're too lazy to follow a proven route to success on line you'll probably still be in the same financial dilemma as you're in today. It takes a particular breed of individual to buckle down and commit to pursuing their online dreams with passion. Most people who don't succeed are not ignorant, they're just uninformed. However, there are many too lazy and don't want to learn.

Many people are looking for that quick fix that requires no soliciting for customers, no working the phone, no writing about their product or service or will not commit to follow a daily schedule in order to make money online. Statistics show that only 3-5% of people who attempt to make money online, really do make money. Only those who are totally committed, make the grade.

This gig requires a willingness to work consistently and diligently until all the pieces of this huge marketing puzzle are in place and you understand what it takes to become that successful online marketer you've only dreamed about until now.

Let's talk about why people can't fathom the possibilities of online marketing! Most individuals don't know where to turn or how to get the education on how to market online. There are a few companies online that will help you learn the process without trying to sell you a bill of goods on how you can make millions with their program and never lift a finger. This is so tragic that unscrupulous companies revert to such misleading tactics to make a onetime commission. Look for a company who will work with you and provide a proven road map to successful marketing. Then make your own personal roadmap and work with unstoppable passion until you become that successful entrepreneur you've only dreamed about till now.

You can start this learning process with little to no money. However, if you think that you're going to make money on line without spending any money, then hang it up right now, and forget this whole gig. Don't take that statement wrong because you can make money without spending a lot of money but you will have to devote an incredible amount of time to make it happen. Time is money in any business and if you're not willing to invest in your future, then don't take up someone else's time expecting them to do all of the work for you.

People call me all the time and tell me "they want to learn the art and science of marketing." Once I talk with them for a few minutes it's obvious to me they don't want to make a commitment to learn how to market. They want to be able to push a button and everything will be done for them. This ain't going to happen my friend. You have to be committed to do whatever it takes to become a success on line.

Some time ago a gentleman called me and we talked about his wishes, desires and dreams of making a living online. I spent over an hour on the phone with him showing him various aspect of successful marketing. Knowing that I write a lot of "how to articles" about online marketing, he asks a rather interesting question. "If I read all of your articles, will I become a success and make money online?"

My answer was NO...you must put some effort into making the process work for you by putting forth some effort before anything will happen. I ask this gentleman to grant me one simple request...Write me a brief article and send it to me which I would review and then we would talk again. I had invested over an hour of my time into his future...was he willing to spend an hour of his time to tell me what he was willing to invest in his future. I guess not...I never heard from him again.

Training is imperative in this business called online marketing. If a person isn't willing to devote the time and efforts in learning the process, you can rest assured they will never make it in this business. Find a trainer you can work with and respect that trainer's time. Some of us are committed to helping the little guy or gal succeed, however, there is no room for the lazy, uncommitted individual who wants everyone else to make the sacrifice and not willing to make a commitment of their own.

There is no experience required to make money online, however, it does take a special individual to commit to learning the process and then following through with what they've learned and consistently following the road map to success as we've discussed in this article.

For a limited time, I am accepting new applicants to my free training classes on how to market online.. If you feel you are one of those individuals who is willing to put forth the efforts to learn the process, then you need to give me a call as soon as possible. There are certain qualifications you must meet to be accepted. These classes are limited in size so acceptance will be on a first come first serve basis. Give me a call and let's jump start your business future today.

The eBiz Solutions Team is standing by to answer your questions. Call today for your free 30 minute consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Friday, April 2, 2010

Domain Names - Choose Wisely!

Domain Names - Choose Wisely!

You probably put a lot of thought into the name of your company, before you actually opened the doors of your new business. Most individuals don't use the same thought process before starting an online business. Choosing a unique domain name is a process that will take some time and should not be rushed. It's a good idea to have the URL of your website, with the same name that matches your company business name if at all possible.

Name recognition is critical to your online success. A couple of good examples of this strategy include the use of company names by some of the major retailers which use their company name as their domain name. Wal Mart, Pepsi, Home Depot and the list goes on and on. If this strategy works effectively for major retailers, then maybe we should consider following their examples.

Over a period of time, your domain name will build a history with the search engine, which will help in the future page ranking of your online business. Sub domains and third level domains can be an extension of your domain name. These extensions can be as powerful as, and sometimes even more popular in search engine positioning than the domain itself. Doing your research and understanding how this process works will be a great help in making a better choice for your domain name, plus help you in your future online ventures. As you become more involved with online marketing, and how this system works, things will become clearer regarding this issue.

The use of .com, .biz, .net, .org addresses is a matter of choice by each individual or company. Some experts feel that any one of these choices, can be effective, if your website is promoted properly. Promoting your website is another whole different subject that we will address later.

Branding your name, whether personally or for your business, will not happen overnight. This is an ongoing process that may take months or even years for your domain to become well known. Branding yourself or company will make it so much easier for your potential clients to find your online business opportunity.

If you're trying to target a particular audience in a specific country, then you need to acquire a domain that relates to the audience. A good example would be, if you're focusing on a United Kingdom site you may want to purchase a .co.uk domain address. Many people will only consider a .com address when looking for that magic URL, simply because that's what they believe will draw a bigger user response. This may require you to do some additional research before narrowing down your choices. A marketing specialist can sometimes narrow down your options to some specific choices based on his or her knowledge of what your overall marketing plan may include.

Some web site designers and SEO Consultants will recommend only domain names with .com addresses, however, with the recent reports stating we will run out of domain names in the next few years, I personally feel that one should consider what applies to your particular needs and see if you can find the .com address that you would like. If a .com address is not available, then one of the others addresses like .biz, .net should work just fine. If you're a nonprofit organization, special needs school or a local government organization, then you may be wise to consider the .org address.

If you're looking at optimizing your website for the search engines, then you may want to consider using a keyword or two in your URL or domain name. It must look natural and be relevant to what your site is all about. An example; if you sell real estate in Chicago, the domain of chicagorealestate.com, may be an excellent domain to purchase. Another acceptable way to make the URL more readable for the user may be chicago-realestate.com if available. Including the dash in the URL may make it easier for the user to read. Anyone looking for real estate in Chicago would probably find your site rather quickly. Don't overdo this idea by stuffing to many keywords in your URL. The search engine will penalize you for keyword stuffing or may ban your site altogether.

Having a long domain name has no advantage, particularly if you're future plans include the use of other advertising media in your marketing campaigns such as advertisement on your vehicles, printing t-shirts, doing TV or Radio advertisements etc., then a long URL would be a distinct disadvantage. Your name and URL should be easy to remember with no chance of being misspelled or misheard. Visualization is critical here, so keep it as simple, yet specific to your business opportunity.

Summary: If you follow the simple tips in this article, you should find your website gaining page rank popularity quicker than, using some cute phrase you like but has nothing to do with your business. Choose your domain wisely as we've discussed above, then you can include all the cute sayings you want in a specific section of your website.

The eBiz Solutions Team is standing by to answer any further questions. Call today for your free 30 minute consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Thursday, April 1, 2010

Helpful Marketing Tips

Helpful Marketing Tips

Marketing tips, are a lot like opinions, they're normally worthless. However, some of these tips, can be, quite good, and will enhance your chances of online success. Other tips that the "so called" online guru's are giving, make no sense at all and are not worth consideration under any condition. How does one distinguish between a good tip and what is a bad tip. First of all, if it sounds too good to be true, you can rest assured, that tip is just smoke and mirror marketing tactics. However, if the author of those tips has a good page ranking on Google and some of the other search engines, then that marketing specialist probably knows what he or she is talking about. Study the true meaning of the tip of interest, and then try to implement that tip into your own marketing strategies. Not all tips are going to work exactly as written; however, you should experiment and see how the tips may or may not work for your promoting endeavors.

Probably one of the most important considerations, is how a particular addition to your web site will, affect the overall outcome of your business opportunity. More and more companies are using the internet to promote their entire business operation. The internet has become the heart and soul of many businesses, and is providing information about their products, management, sales force, and other vital information about their company. This information is for the benefit of internet users, so the user can make an informed choice, and buy that companies products.

We've all heard the phrase; "The first impression, is the lasting impression." If the potential client doesn't get the information they need to make a positive decesion and buy your product now, they may never return to your online business. Your homepage, which is the first thing the user sees, must be constructed in a way that will keep the individual on your site. The positive decision to user to purchase your product should be your ultimate goal. Not to show how much you know. Avoid humor at all cost. It may be funny to you, but not to other people.

Eye appeal is important to the user; however, your site must also be search engine friendly as well. We've talked in earlier articles how this delicate balance between being user friendly and search engine friendly, and how they should work together. A web site can be one page, or a thousand pages, the importance of a well developed homepage is critical with any size web site. You must include an overview of what your business is about. You're not going to be able to explain every single detail of all the features and benefits of your offering. However, you can include in your overview, several links pointing to particular points of interest about your product. According to some experts, the search engines don't like more than about twenty-five links listed on your homepage. The links on your home page will lead users to another page which also, can have an additional twenty-five links. As you can see in this example, a web site that had ten pages could have a good numbers of quality links, which will contribute to an effective overall popularity of your business opportunity.

When you refer a user to another part of your site, make sure the link has relevancy to your overall business. If the link you referred the user to doesn't enhance your product, then don't use that link. Make sure the content of your homepage are consistent with each other, otherwise the user may feel there is some deception involved. Never use the bait and switch strategy. The user will always pick up on such an unethical move.

Many users visiting your web site may be a novice to marketing online. They may be totally uninformed about your product or service. You have just a few seconds to capture their attention, and convince them through the power of your well written content, that you can fulfill their needs. You will normally have only one opportunity to make the sale. Therefore, your site must be optimized to the max, to convert the user into a client. Make your page, easy to understand; most people only scan a site for details that are obvious, and then go back and read in more detail, a bit later. Clarity is crucial to make those all important conversions, from users to clients.

There should be a sense of urgency expressed in the content somewhere. The user has already expressed a definite interest in your product or they wouldn't be visiting your site in the first place. You could indicate, there is a deadline for this opportunity, and build a sense of urgency, however, be very non threatening with the way you present this limited time offer.

Don't press the urgency issue to the point the user becomes reluctant to act on your opportunity. If you have built your web site with good content, by explaining your product, service, credentials etc., the users will become more anxious to give you their money and/or contact information.

Avoid distracting the user with a bunch of advertisement for other products or services on your site. The user wants good relevant content about your product, to make an informed choice regarding their interest at that particular moment. After your sale is made, you can then present other opportunities in the form of newsletter, articles, classified ads, e-mails and other forms of communication.

If you have questions, the eBiz Solutions Team is standing by to help. Call today for your free 30 minute consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!