Helpful Tips on Article Writing!

Not every article you write will be a cookie cutter style of the last one you wrote or any future article you may write. Depending on your thought process when you are writing will substantially influence the outcome of any article you write. This is especially true if you are writing from the heart rather than following an outline designed by someone else. There are some basics that all of us must follow when writing, however, when completed each of us will have a unique article that will reflect our true feelings about the subject matter at the very moment of our writing.

Depending on our individual writing styles a different outcome will evolve. If there was a group of a dozen writers and the group was requested to write an article on a given subject that must contained only one predetermined word, each of those articles would be uniquely different from their counterparts. My point here is simple. Each time you write you will have a basic style you will write in, but, your finished product will be totally different from your last writing.

I remember when I was learning to write we had 35 in the class and Butch Hamilton the SEO Master made us all write about the same topic. We all had to write an article per day about the word "Leads". We all had to use the same title specifically named "Leads"; however, it was amazing how diverse the content was on each of those 35 articles. Every day for seven full months each of us had to write about the subject of "Leads." This was an assignment that I personally took to heart and wrote and posted over 200 articles online during that class. Only nine out of the 35 followed the process and made the final cut. What a tremendous lesson on writing Butch conveyed to those who survived this awesome assignment. Thanks Butch!

There are multiple places you can post your writings online. Some are effective and other places are designed as place to post your articles and return little to no value for your efforts. One of the best places to post your writings is in Article Directories. There are multiple categories you can post to and you can become very selective by laser focusing your writings to one particular group of individuals who have a specific interest.

If you're going to use the all popular blogging medium to promote your writings, some experts say you should keep your writing a bit more condensed and limit your character count to somewhere between 300-500 words. However, there is not set rule here, and longer article are totally acceptable if you need to write more wordy content to get your point across. I personally post the same article on both blogs and to Article Directories.

The ultimate purpose of a blog and an Article Directory are somewhat different, however, good relevant content is what each of these entities must contain in order to be effective in promoting your business opportunity.

Some writers are emphatic about the title being the key ingredient for a successful writing, stating that the title is the one single item that captures the attention of the readers. This is true to some extent; however, some titles are a bit misleading because the title may have nothing to do with the actual subject matter of the article.

It is the opinion of this author that the length of the article is a non issue if the content is relevant keyword rich and has the ability to get your point across in a true and straight forward presentation. Having a wordy content doesn't mean that the author is more knowledgeable than someone who may write shorter articles. Sometimes lengthy articles will lose some effectiveness because the reader may become bored.

Use good common sense when writing and keep it as short as possible, however, make certain that your article follows the normal flow of presentation by capturing the reader's attention, creates a desire for your opportunity, generates a sincere interest in your product or service and leads the reader into a natural closing the sale situation where the user will want to participate in your opportunity.

The resource box at the end of your writing should contain your contact information as well as some links that points to your business opportunity. Don't overdo it with hyperlinks; in fact many directories will limit you to 2-3 links within the bio information area. If your writings are informative and appealing to the reader a couple of links here will be sufficient.

We mentioned earlier about posting your articles to Article Directories. This is an excellent way to build massive amounts of links and back links pointing to your website. Owning your own directory as a third level domain on your primary website is a powerful way to promote your business opportunity. Other seasoned authors will sign up as contributing authors in your directory and when a download is done from any of the articles in your Article Directory your permanent links will be on that download which could appear on literally hundreds of thousands of websites, forums and blogs all over the World Wide Web.

The eBiz Solutions Team is standing by to assist you in your Article Marketing and Article Directory challenges. Call today for your free 30 minute "no obligation" consultation and see if this type of marketing is for you.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Is Your Website Optimized?

Most of the websites online today are not designed to do well with the search engines. Many web designers know how to put all the flash, scrolling text and fluff in a site but don't know how to optimize a site for the benefit of the search engines. As we've discussed in some of our other writings the algorithms in each search engine is a bit difference and unless you know what a particular search engine is looking for, it's nearly impossible to be lucky enough to stumble on exactly what you need to do to make your site work effectively when the search engines sends their spiders to gather your information for indexing.

With the ever changing algorithms by the search engines, it's difficult to keep up with all the changes in their indexing strategies. This is where you need to seek the advice of a professional who keeps abreast of these changes and knows how to implement the new changes quickly. Just having a good looking website is not going to cut it with the search engines, so you must understand what to do, how to do it and then continue your process of learning and implementing your new found knowledge into making your site totally optimized for the search engines.

When you're designing a site and to begin to put your site together, it's important to follow the search engine guidelines of optimization in this process or you will never be seen by the users on line or the search engines. I talked to a gentleman yesterday who had a lot of scrolling banners on his site and couldn't understand why he wasn't being found online. The answer is simple; the search engines don't see pictures, scrolling text, banners and all the flash you put on your webpage. That is for the users eye appeal only, and may be necessary eye candy for users, however, not appealing to the search engines. Unless you optimize for both the user and the search engines your site will probably go nowhere fast.

Recently I read some information that I thought said it best. If users "can't find you via the search engines, you may simply have a great looking billboard in a cornfield." I wish I knew who wrote that quote so I could give them credit, because they hit the nail right on the head with that statement.

A well optimized website design is an open invitation for the search engines to visit your site often and follow your links from one page to another, check your source code for accuracy, they will verify your keywords listed and make sure they are relevant to your site and that your site has met all the rules and guidelines of their algorithms. If all these segments of your site are in order then the search engines will move your page rankings to higher positions. This is an ongoing process, so don't get discouraged if your page ranking makes some rather drastic moves every couple of days until the search engines figures out exactly where your site should be positioned in their indexing.

One suggestion that will help the search engines to crawl your site quickly and effectively is to include a site map. This will make it much easier for the engines to see that you have followed their rules and guidelines regarding the headers, titles, Meta description, linked correctly and used your keywords strategically throughout your content. With this sitemap the search engine spiders will follow your map and index your site accordingly. All of these functions are in the source code of your site and not readily recognized by the everyday users who visit your site.

Many of these elements of your site are not even considered by most website designers and developers or webmasters and as a result your website will soon wither and become stagnant. If you're currently at this point in your website experience, then you need to seek the services of a trained optimization specialist who may be able to make some quick recommendations that will help your site move in rankings with the search engines. The secret here is to build your site for the users eye appeal, but include all the search engines recommendations so you can attain better popularity with both of these entities.

Keep in mind when building or optimizing your site to use language that the general public can understand. A well rounded website should be easy to read, understandable without all the techie phrases and be simple to navigate for the general audiences. If there is some technical information that you need to include, you can do that by creating another page in your site dedicated to only techie information that the more technical user can refer to.

Once you've followed the plan of design, built your site and uploaded it to your server what do you do next? The old saying "if you build it, they will come" was obviously not made by someone who is an experienced website promoter.

At this point in this venture, your work has just begun. You must now work hard to get your site to appear online when a search query is made by a user for one of your keywords. You must build a list of potential clients that you can mail information to about your product or services. You must build links and back links to your business. These are functions that must become second nature to you in your everyday marketing activities.

This is a process that can be accomplished in two different ways. One is that you can learn the process and use your knowledge to promote any new opportunity you want for the rest of your life. The second options is to hire the services of someone who has already went through the process of studying, learning and consistently uses their knowledge to earn organic search engine rankings. You can follow either one of these paths, or you can do some combination of the two. This choice is totally up to each individual situation. If your time is valuable and you can afford to get the help you need, then start today on your new found information journey and enjoy the benefits of online success.

The eBiz Solutions Team is standing by to answer any questions regarding how this process works and whether it may work for you and your business. Call today for your free 30 minutes "no obligation" consultation. You'll be glad you did.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Blogging and Your Business Future!

The internet has consistently been growing daily since its inception over a decade ago, simply because individuals just like you and I are using the internet for more and more of our daily chores. One activity that most people use on a regular basis is the convenience of using the internet for most of their banking needs. Businesses are using the internet now for much of their advertising, other forms of marketing and saving money in their communications between the company employees and satellite offices. Virtual offices are being utilized by more small businesses than ever before. There are some definite reasons for all of this movement to online usage. It's quick, affordable and very effective in this fast paced world that we live in today.

Search engines like Google, Yahoo and Bing have devoted an incredible amount of time, money and efforts to cater to the business sector of our society. We live in an electronic age of information and this demands different strategies to be implemented into the business world in an effort to be competitive on a global basis.

It's now much easier for us to find information, products and services with the use of the internet. The phone directory in hard copy is almost a thing of the past.

With the phenomenal growth that the internet is experiencing, the search engines have broadened their information base to include everything imaginable for the benefit of private sector as well as the business community of our society. With this change, the need for different approaches and strategies for marketing has evolved and change must happen if we want to stay competitive in our lives and businesses.

It has become common place for businesses to incorporate every method of online promotion imaginable to compete with this massive change that's taking place in today's society. Many methods of promotion once used even a couple of years ago, are today virtually non-existent.

One of the most powerful methods of marketing that has evolved from this massive change, is the advent of blogging. Many of us think of blogging as being a method of communication for the younger generation, in their attempt to keep in contact with friends or maybe for the busy mom to get information about the latest little league baseball schedule or soccer practice.

Back in the late 90's when Google acquired Blogger, they clearly understood that blogging was one of the new and upcoming crazes that would sweep the web by storm and sure enough they made the right choice by purchasing Blogger. Today Blogger is the largest, most recognized, most popular blogging format being used on the internet today. I personally have 45 blogs that I post to on a daily basis. Blogging is a powerful way to help promote any business opportunity quickly, as well as being affordable and effectively.

With the addition of Blogging to Google's overall long range business plans to become the biggest and best search engine in the world, they have rightly established themselves as the leader in search engines around the world. Now, all kinds of search engines can quickly send their robots to crawl websites for new content to feed their databases with new inforamation, in an effort to provide accurate search results when a query is made for any keyword or phrase by an internet user seeking the latest up to date information.

Blogs are crawled by the search engines spiders more often that regular websites, and if you have your blog linked to your website and your website linked to your blog, the results becomes a win-win situation for you rather quickly. Many individuals, business owners and webmasters are finding that blogging is one of the most affordable methods of getting your message to the internet masses. Search engines like Google actually spider blogs several time per day because of the new content being added.

The search engines love new content and sometimes your new content will be indexed and will be show up on line within a matter of seconds in some cases. This method of getting your information up and running quickly has become a more productive way to get your site recognized faster than any other method of marketing available today. This is about as close to real-time marketing as you can get.

Normally the search engines will crawl the World Wide Web maybe every 4-6 weeks or so for new content, unless you notify the search engines that you've added some new content to your site using the hand indexing method we mentioned yesterday in our article. I think you're beginning to see some of the advantages of blogging compared to other methods of promotions that some webmasters and SEO firms uses in their marketing strategies.

You can even get a bit more aggressive in this process by finding various ping engine services that will send out signals to multiple search engines notifying the engines that new content has been added to your blog or website. The huge advantage here is that each of the ping engines will notify countless smaller engines that use their services that new content has been added. The search engines then will index your information so much quicker than using the conventional promotion methods.

Never underestimate the power of blogging. If you're not totally familiar with what blogging is all about, then secure the services of a professional immediately and see what you've been missing. Blogging has become of age, its here and now, learn how to make blogging a part of your daily marketing strategies.

There are more than 70 +/- million blogs in existence today, and estimates indicate that a new blog is being added every minute of every day. You owe it to yourself and your business to get involved in this phenomenal, affordable, powerful marketing concept as soon as possible.

The eBiz Solutions Team is standing by to assist you in your blogging questions and challenges. Call today for your free 30 minutes "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Search Engine Optimization and your Website!

Search Engine Optimization often referred to as SEO is overlooked many time by individuals, simply because most people don't understand what SEO is all about. SEO is more technical that just ordinary online marketing and the more you know about this process the better you will become at earning "Top Positions on Google", Yahoo and MSN, now known as Bing. By acquiring a bit of knowledge and understanding what the search engines are looking for, in a website when you're doing a marketing campaign can become the difference between a rewarding campaign and a total flop.

In this process of learning it will be necessary to learn some HTML code so you can tweak your website for maximum effectiveness for the search engines. As we've discussed before in some of our writings, you must make your site pleasing for the user, as well as the search engines.

Making your source code totally optimized for the search engines, they will send their spiders back to crawl your website, so it can be indexed correctly. The search engines love good relevant text in your site and by following this one simple process you can gain a lot of page ranking position. As you can see the source code and the visual aspects of your website must be in harmony, if you want to get the maximum exposure.

In SEO doing all the things that you read about won't necessarily guarantee you rankings in the top 10 of Google, especially if you haven't followed the basic rules and guidelines of optimization of your website. Many individuals often confuse SEO with regular advertising, and nothing could be further from the truth. These two functions are totally different in their purpose and implementation into your marketing strategies. If you don't understand the differences, then secure the services of a reputable marketing specialist who understands the differences and knows how to do both of these functions effectively.

To get to the top of the search engines is an art and science and you must learn the process to become good enough to earn those Top Positions with Google, Yahoo and Bing as well as some of the other not so popular search engines. Gaining those positions is one thing, maintaining those positions is another thing, and you must devote a great deal of time and effort to keep your high positions once they are attained.

Whether you're doing some basic optimization to your website or doing a massive campaign you need to make sure your site is optimized, and if not, then go back and start at the basics and work from there up to a fully optimized marketing campaign.

It's important to understand that humans are the users of your products and services, and that the spiders used by the search engines are robots. It's imperative that both of these elements are impressed with your site before you will get any business. The search engines are interested in, the source code of your website, and are text driven, while the user is interested in the appearance and quality of your information in your website. This will take some trial and error to consistantly produce a website that will comply with the needs of both of these entities.

Let's talk for a moment about the search engines. The search engines will send their robots out to crawl the World Wide Web looking for text regarding what your site is all about. The engines conduct several different task during this process. The process of crawling, indexing, processing, calculating the relevancy and retrieving information is the functions of what happens when the spiders come to your site.

There are different names used for this process. Some of the search engines call them crawlers, others will call them Spiders, Robots and of course the all famous Googlebot used by Google. Whichever one comes to your site the purpose is the same and that is to follow links from page to page and index everything, that they can find on your site that will help in positioning your URL properly on search results when a user types a query in the search bar of their favorite search engine.

There are over 20 Billion pages on the internet and it's impossible for any of these spiders to visit every page every day, so the robots will come back and spider your site quicker if you hand index your URL directly to the big three search engines when you add new content to your website. In most cases your site will only get crawled once every 6-8 weeks, so if you want your site to be crawled quicker, then do the hand indexing mentioned above.

When initially building your site, and making changes give some serious thought, as to what the search engines are going to look at. The engines won't look at pictures, flash movies, Java Script or password protected pages. There are some special tools that will help you check your site exactly as the search engines will look at it. This is a tremendous tool to have in your marketing toolbox if you want to make sure your doing it right.

Anything we listed about that the spiders can't see, will not be indexed. This makes that information of absoluetly no value to your search engine rankings, because the search engines will consider your information as non-existent because of the pictures, java script etc..

The next step of this process is for the search engines to index your website. This is when they go to their huge databases and retrieve the information that was gathered when the robot visited your site and gathered your information. The search engine then matches your website keywords with the search query by the user and will publish the search results in order of importance and rankings. Each search engine will give a different position of your site because of the differences in the algorithms of the various engines.

Many factors are considered in this overall process, such as relevant keywords, keyword phrases, keyword density, whether the title of the site contains keywords, the amount of keywords in the meta tag description and many other factors to numerous to mention. With a well rounded display of relevant keywords in your source code and your content area of your site, you may be listed by the search engines in multiple categories. This is a good thing, and will help you when any user, has typed one of your keywords in the search box of their favorite search engine looking for a product or service.

As you can see, each of the search engines has different algorithms and guidelines for listing your site. It is imperative for you to either understand these differences or secure the services of an SEO expert. If you're truly serious about earning "Top Positions on Google" and other search engines, then learn the art and science of optimization. If you don't feel you can learn the process or just don't want to learn, then you can call the eBiz Solutions Team for assistance in your marketing challenges.

"Let's Build Your Business Together"

Larry L Miller, SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Blogging To Online Success!

Blogging has been popular on the internet for several years now, and has evolved into one of the most powerful marketing tools one can use in your effective marketing strategies. It is estimated that every second of every day, someone starts a new blog. The big challenge for most individuals and companies is, they go into this aspect of marketing with little, to no knowledge, of the basic fundamentals on how to use this form of marketing to become a successful venture.

If you're not familiar with what blogging is all about, and how to work through the process of creation, optimization and managing a blog correctly, then you need to secure the services of a professional SEO organization. By securing the services of a reputable SEO group, you can save a lot of time and money in your implementation of this process into your present marketing strategies. Gaining the knowledge, and leveraging the experience, and knowledge of a professional will help your earn Top Positions on Google, Yahoo and Bing, much quicker than trying to learn strictly by trial and error.

For those who don't know what blogging is all about, I think we need to address the question of exactly what a blog is and its functions. A blog is actually a website that allows an individual, business or webmaster to create, publish and manage relevant information about your business opportunity or information you wish to share online. There is little to no expertise to set up a blog, and post your information of interest you want to share with the masses on the internet.

An excellent comparison between a website and a blog would be as follows. Many times a website is designed, built and posted, one time only and the average person expects the site to immediately be visible for all to see online. If your site is not frequently updated with new information, you will probably never see any movement on your page rankings with the search engines. The search engines likes blogs because you are posting to your blog with new content on a frequent basis. The more new relevant content you can put in a blog the quicker your blog will move up in page rankings.

If you would do a Google search for blogging systems, you will find there are literally hundreds of blogging formats that you can participate in. Some of these blogs are free, and many of them you will find charges from maybe a dollar or so to post, to some outlandish fees to other companies, claiming to be the biggest and best on the market. There are a couple of ways you can get involved in this process. You can host a blog on your own website or you may choose to host your blog with a blogging system provider.

Some of the most popular systems are Blogger, WordPress, TypePad and LiveJournal. There are numerous add-ons that you can incorporate in your blog which may appeal to you. One important factor here should be considered and that is don't put a lot of junk add-ons on your blog and distract from what your real purpose is for having the blog in the first place. Setting up an adequate blog can be done in a matter of a few minutes, even if you're a novice in this type of process.

There's over 70 million blogs online today and statistics show that over 30% of users are involved in some way with blogging. By reviewing these numbers, it's easy to understand why blogging is becoming an important element for promoting your business opportunity. If you're not going to blog on your website blog, then don't set it up as a part of your website. With no activity in your blog, the search engines will probably penalize you and reduce your page rankings. The search engines love new content, and much of their algorithms weight, is on how much new relevant content is added and how frequently you update your site. If done correctly, blogging can be a tremendous boost to your overall online success.

If you don't consistently update your blog and website your site will become stagnant to the user and the search engines and they, will quit coming back to view your site. No traffic coming to your web site will equal, no sales, and with no sales your site will soon fail. The reader can quickly see if there is new content being added because, the blogs are displayed chronologically , so the newest post will always appear at the top. How frequently you post is totally up to you. It's good to write everyday if at all possible, however, if your schedule is fractured every day, you may only be able to post once every week. Whichever schedule you choose, make sure you do it consistently. You will soon build a following of loyal users that may become your next best customer.

If all of this information is a little overwhelming to you, not a problem. The eBiz Solutions Team is standing by to assist you in your online blogging experience. Call today, for your free 30 minute, "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller, SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller 121

The Most Powerful Link on the Internet!

Learning How to Build an Effective Website!

Whether you're a website owner, a webmaster or an online business operator the basic steps for marketing your business opportunity online requires certain steps you must follow to be successful. Sure, there are some variables that must be taken into consideration in any marketing campaign, but we are talking about the basic steps one must follow in order to make your site attractive to the online user as well as the search engines. Pleasing one or the other is only doing half the job, and won't work effectively, it takes a well balanced marketing plan to work efficiently and promote your business opportunity the right way.

There are scores of opportunities, that arrive in my email boxes every day. Many of these offerings are nothing but junk, and you must learn quickly in your online experience not to believe, all of what you read. Many of these offerings sound too good to be true, and they are. Many of these offerings are outright scams. Hopefully you'll quickly learn the difference between fluff and facts and understand what to do with most of these emails. As we've pointed out in some of our recent articles, learn where your delete key is on your computer early on in your online experience, you're going to need it.

Every once in a while you'll see something come across your desk that is legitimate, affordable and worth taking a second look at. There will be a lot of words you've probably have never heard of before, and don't understand what they mean, and how they dovetail into a workable marketing scenario that will benefit you or your business.

If you're a bit challenged regarding all this mountain of information and what to do with it or question whether it's for you, then you may need some professional guidance concerning a workable marketing plan that will fulfill your needs to become a successful online business venture that has evaded you up till now.

There are companies who specialize in helping those who have a strong desire to become successful, but don't know what to do or where to turn for help. At the bottom of this article you will find some helpful information that will offer a free consultation to see if you have what it take to become a successful entrepreneur.

There will be no pressure to participate in any program, make a commitment or do anything that you don't want to do. This "no obligation" visit is to help point you in the right direction to help you accomplish your goals which may well affect the rest of your life for you and your family. Not everyone qualifies for this help in this ever changing world called the internet. Everyone has a different objective, comfort level and the ability to learn a process that will make a difference in their "Quest for Success."

Learning the skills of marketing is the key to any successful and rewarding online venture. Learning how to build a website is only one aspect of getting on line. Optimizing your site for the user and the search engines is different with every website.

There is no cookie cutter, one style fits all here, and each and every marketing campaign is a work of its own and must be addressed as a one of a kind, unique venture. It's like baking a cake, you have several options to create a theme once the cake is made, however, making the cake and following the recipe for baking the cake itself will always be the same. Learning the process of effective marketing is imperative and once you learn the process you can use your knowledge for all of your marketing needs, now and in the future.

A professional, can help you perform a website analysis of what it's going to take to accomplish your marketing goals for your particular campaign. If you already have a website, products or services and you're getting nowhere, there may be a reason for your lack of success. The pro's can help you pinpoint your weak areas quickly, and suggest ways to correct your deficiencies.

Your professional can help you conduct an extensive keyword research for exactly the right keywords and phrases for your specific needs and recommend where those keywords should be inserted in your website. They can share with you the amount of keywords to use in your title, description and content area of your site.

Once you've done your keyword research, built your website then you're ready to perform the all important task of tweaking the entire process which is referred to as optimizing your site. Making sure that all of these things are done and done correctly is vitally important to complete before you publish your site for the world to see.

Once you've completed the optimization process now you're ready to upload your information to the server and publish your website on line for the masses to view. This is probably the quickest part of the whole process. Now the real work begins of promoting your business opportunity.

Promoting your website is a whole different world than what we've talked about in this article. We will be discussing this part of the process in some of our future articles. You can view some of our earlier writings and glean a load of information about marketing that will help you earn "Top Positions on Google," Yahoo, Bing and other fine search engines.

In Conclusion: Do your keyword research, build a user friendly and search engine friendly web site, have a professional help you optimize you site and upload to the internet. Once you've followed the plan and got your site online, then start your promoting portion of your marketing endeavor. This is an ongoing process and success will not happen overnight. Learn the process of marketing, have patience, work hard and the rewards for your effort will happen quicker than you think. Good Luck in your "Quest for Online Success."

The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Choosing the Right URL is Crucial to Your Online Success!

Choosing the right name for your business is always important to any new venture. If you're selling shoes, you wouldn't want to name your company Fantastic Dreams! Fantastic Dreams has nothing to do with shoes. You want something that is easy to remember and when someone thinks of you, they think of your company name as well. When they think of your company, they automatically think of you. You can address this important issue by looking for relevant keywords, that relate to your business opportunity.

When I'm doing a promotion for my clients, many times I will spend as much time researching keywords, as I will in drafting the actual business promotion plan. Everything regarding promoting your business, will be a direct result of what keywords, you use in your Title, Meta tags and content of your website. Your URL is the first thing your customer and the search engines see's, when they look at your site.

If in this process you can come up with a catchy name that is relevant to your business opportunity and easy for the customer to remember, that would be your best case scenario. That doesn't happen too often, so be creative and come up with a name that will work for your specific business. Large companies spend literally million dollars per year, coming up with catchy names and sayings to capture the potential users attention. Once you can make an M in the form of an arch recognizable and people can tell you what it stands for, then you've nailed the right combination.

Many of the real clever names and slogans have already been taken, however, you must tailor make your name and business opportunity unique, to your particular business needs. Putting a lot of thought into this process will save you loads of time and money in the future. It's difficult to make any changes to these two critical elements, once you've started to become recognized on the internet.

We mentioned earlier about having some keywords in the name of your company. This will make it easier for the general public to relate to your opportunity. Many people I talk to will remark that all the good names are already taken. Not really! You can take an existing name you like, and personalize it a bit and that domain name may be available for purchase as a domain name. A good example would be Ford.com, that name is already taken by Ford Motor Company and let's say your last name is Ford, what are your options? Use your imagination a little here. A good take off on the word Ford might be http;//af-ford-able.com or a take off on any specific word you want to focus on. Get creative and you will find countless names that can be applied to your business efforts.

There are various factors that must be considered when choosing that unique name for your business. Is your business local, national or international? What is the focus of your business? Are you a specialty business or is there a lot of competition in your industry? These are all questions that should be considered when putting your whole marketing program together.

If your focus is going to be more on the local area, you might want to put the name of your City and State in the URL. Targeting a particular geographic area can become a powerful way to beat your competition.

As we pointed out earlier, you are unlimited in your options with the use of dashes and periods since the search engine looks at them as spaces. One piece of advice is to use at least one keyword in your domain, however, don't use more than three keywords, because the engines may consider that you are attempting to spam. By doing your original keyword research you will be able to use many different combinations to your advantage. Ask your family and friends to help you in this selection process. Ask them what they would search for, if they were looking for your product or service.

The use of dot com, dot biz, dot net is a matter of preference. There are no hard fast rules here. My feeling is that most people will always think of a URL ending in a dot com symbol. Other symbols may be used and can possibly be effective, however, I recommend getting the dot com if at all possible.

Another consideration is the age of your domain. If you have an old domain that will work for your current project, then by all means us that domain. The search engines will put more credence in an aged domain over a new domain. Since many new businesses fail in the first year or so, there is a feeling that an aged domain has already shown stability and longevity.

Another factor you must consider would be how many links your aged domain has pointing to it. Does your aged domain truly reflect your current business objectives? Sometimes an aged domain can be used if you use the aged domain by adding a third level domain. This way you can used an aged domain with the third level domain referring to your current opportunity. If you're uncertain about some of the concepts we discuss here, don't hesitate to contact our Search Engine Optimization Marketing Specialist.

Links are important for any website, regardless of the age of the domain. Both quality and quantity of the links are important, and each of these segments has a different weight factor with the search engines. The primary goal is to have as many back links pointing to your website as possible. Link building is a long term process and will take months, and sometimes even years to develop enough links to really stand out above the crowd and your competition.

Keep in mind your present goals, as well as any future plans you have for your business when you're naming your business. If your thoughts are to expand in some kind of associate business later on, you might want to consider some kind of title that will cover your existing situation as well as your future plans, without changing your name a few months or years down the road.

A Search Engine Optimization Specialist can help you in this critical phase of building your business.

The eBiz Solutions Team is standing by to assist you in your keyword, title and name search of your new opportunity. Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!