There are different search engines for different types of applications. There are two types of engines we want to address today. There are the Free Submission Search Engines and there are Manual Submission Search Engines.
The Free Submission Search Engines - are exactly as stated - they allow free submissions. Most of these kind of search engines will also allow some form of automated submission services. There are basically three different types of search engines we can use in our marketing efforts.
There are General Search Engines - Directory Search Engines - FFA Search Engines - To help you understand the differences we will discuss the similarities and differences in greater detail below.
General Search Engines can be referred to in different ways. Some people call then Spider engines and other refer to the general engine as an Indexing Search Engine. With this type of search engine you don't submit your website details...just your URLs. With this type of Search Engine the engine will go to your website and retrieve you site details from the Meta Tag description in the source code. Google, Alta Vista, and many of the major engines use the General Search Engine criteria.
Internet Directory Search Engines - These directories are not automatically generated but are put together in categories and linked together by topics. These directories are compiled by editors and in most cases will produce more laser focused results to a targeted market. One such example of this type of engine is Yahoo.
FFA Search Engines - FFA stands for Free For All links and pages. The FFA pages will have a short comment and in some way will probably be linked together. The FFA are not edited by a review board and the owners of these sites must register the website themselves. This service normally is very effective because it immediately post to the internet and it's free.
As you can see by the descriptions above the time frame for indexing your website by the search engines will vary. Some may post within a matter of hours, while others may take days or weeks to post. Some may not index your URL at all. Be patient and after 30 days you may want to resubmit.
There are additional differences between the various types of search engines that we discussed earlier.
Not all Search Engines accept Auto Submissions so if you want your URL indexed you must do some manual submission in addition to the automated submissions. Many of the manual post are extremely powerful so don't neglect this type of opportunity. You may even want to hand index to the search engines for quicker results. Use your own good judgement and don't over submit.
There are basically three types of search engines we want to discuss in this article. Free Manual Submission - Pay-Per-Inclusion - Pay-Per-Click.
With the Free Manual Submission of course it's free, however you must submit your URLs manually. For example Alta Visit is a Free Engine, however, you must enter the computer image each time you login. Whenever a generated code is required - it is a manual submission. DMOZ is another example...with them you must select the correct category from their directory before you can submit to their system.
With the Pay Per Inclusion Engines any advertiser must pay some form of a fee to get their site listed in the Inclusion search engine. LookSmart, Yahoo and others are Inclusion Engines. Under normal circumstances your website will be indexed within 24 hours and your listing will be updated frequently. You must pay a renewal fee every six months or per year depending how you setup your account. By paying these fees does NOT guarantee a particular position with that search engine. Optimizing your site and hand indexing your URL may earn you a higher ranking.
With the Pay Per Click Search Engines there are four terminologies used to describe this type of service. Pay Per Ranking - Pay Per Placement - Pay Per Performance - Pay Per Position. This process allows you to list your website at a particular position of the search results according to the keyword bid. The higher you bid the higher your site will appear in the search results. You can start your bid from 1 cent per click for most of the major PPC engines, some PPC engines have a minimum bid of 5 cents per click. You list your website by selecting keywords that refer to your products or services. For each keyword you determine how much you are willing to spend and what position you want to compete for.
The information we've discussed here today is merely an overview of the differences between the choices of search engines and how they function. If you have additional questions or need some personal mentoring you can contact our eBiz Solutions Team at the contact information listed below.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller.com
trafficwizard40@yahoo.com
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