Saturday, June 19, 2010

Build Your Business - One Blog At A Time!

For those of you who follow my articles, you've probably noticed I talk a lot about writing and blogging. Today I want to share with you some rather basic ideas about blogging that will help you understand why I am so passionate about helping those who are really serious about making money online learn how to write and experience the benefits of sharing information with others through blogging.

If you're not currently writing on a regular basis then you need to do some soul searching about how committed you are to making a living on the internet. The internet is all about information and by not sharing your experiences and knowledge you're missing out on a tremendous opportunity to reach a segment of the internet market that otherwise you will never penetrate.

My suggestion for today would be that if you are not currently writing, blogging and posting to forums you need to start today and experience the benefits blogging will provide to you and your business opportunity.

Start out by writing about something you truly love. Maybe your spare time passion is riding dirt bikes out on the back 40 of your property. Write about some of your experiences that you've enjoyed while riding in remote areas. Not everyone is going to be interested in your hobby of riding out in the middle of nowhere, but someone, somewhere will relate to what you enjoy and you can build a relationship with that person or group that could develop into a profitable venture.

Blogging is an affordable way to share your ideas, advertise and make some money during the interim. If you're serious about blogging you may want to purchase your own domain. I personally use the Google Blogger format for my blogging. If you have your own a g-mail account which is free and the Blogger program is free, super simple to use and you are in complete control of what you put into your blog. If you allow other users to post in your blog you can delete information they write if it offends you or is in opposition of your ideas of what your blog is all about.

There are various plug-ins that can enhance the effectiveness of your blog, so be sure to add the plug-ins that applies to your overall goals with your own personal blog.

Set a schedule for writing, posting and maintaining your blog. Write consistently and try to publish on a schedule of weekly, bi-weekly or even monthly. Whatever frequency you choose will be just fine but be consistent so your readers will be looking for your information on a given day of the week. You can even put an RSS feed on your blog so your users will be able to get your updated information with a simple click on the RSS feed icon. You will quickly build a following with your writings of users that will become loyal readers and contributors to your blog on a regular basis.

Once you finish writing your blog or article, then proofread for spelling errors and check the grammar before you post. Having a professional looking writing will build a respect of your users that you know what you're doing. You're going to make some errors that you may overlook in your proofing of your content, that's OK we are all human. If you have someone you can rely on to proofread your writings, many times they will catch an error that you may have overlooked. Spending that little bit of extra time it takes to proof your writing one more time will be time well spent.

Write from your heart. Don't try to put on a front that you're something you're not. People will pick up your insincerity really quickly in your writing. Just be yourself and write like you talk. Of course leave out any profanity and questionable content.

If you can join a bloggers forum you will gain an incredible amount of knowledge about blogging from other people who have a like interest. Don't hesitate to leave a funny, friendly comment to any blog or writing you may become a part of. Feedback will help each of us and will help to make you a better writer.

Try to keep your site clean and uncluttered. One cool plug-in on Blogger is the log of your articles so your readers can easily find your articles. Using a keyword in your blog title will help you and your users to find your writing on a particular subject matter rather quickly.

It is recommended that you put your contact information and any links at the bottom of your writings in the byline area. Try to keep your links to about 2-3 at the most. Too many links can become overwhelming to your reading audience rather quickly.

In your content area, use some good relevant keywords and keyword phrases about your product or services. Distribute your keywords throughout the writing so the search engines will look favorably on your article. Keyword density and keyword proximity are two key elements that the search engines look at carefully when indexing and positioning your site with a good page rank. These issues are discussed in greater details in some of my other articles which you can find at larrylmiller.com/SEM-SEO-Marketing-Articles.

Keeping your site simple yet informative is crucial for acceptance with users and the search engines. The more you write the better you will become at writing. You may not win a world class award for your writings; however, you will be blessed with a tremendous amount of personal satisfaction and peace of mind that you were able to share an idea, an experience or some basis knowledge that helped someone get through a life changing experience.

The eBiz Solutions Team is standing by to assist you in your writing challenges. Call today for a free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Friday, June 18, 2010

Build Your Business by Blogging!

Blogging is a powerful way to keep an internet audience informed with new and exciting news that's happening in the world called the internet. Blogging is also an excellent way to build a constant flow of traffic to your website and develop a client base for your business. Blogging is not for everyone, because some people just don't like the idea of having to set down and express themselves in any form of writing.

Blogging is only one of the powerful marketing tools that successful marketer has incorporated to some extent in their overall marketing strategies. Some enjoy the personal satisfaction of writing all of their own material strait from the heart while others choose to use the services of professional writer to write for them. Either way this form of communication with online users can be extremely powerful and productive.

Early on in your blogging experience you should set some realistic goals of where you want your blog to take your business. There are different areas of concern with different situations which we want to discuss in further detail.

Some choose to use blogging for communicating with their existing client base, while others use the medium of blogging to develop new clients. Whatever your reasons, you need to take advantage of the easiest, most effective methods to accomplish your marketing goals.

Some use blogging simply to inform their client base about new and /or updated company news. This is a quick, easy and simple non threatening method of accomplishing that goal.

Others use blogs to answer questions, discuss guides and guidelines for their products, services and almost anything else relevant to their company. Some will even use blogs to include ads as well as other methods of marketing to promote their business opportunity.

Once you know where you want your blogs to go and what you want to accomplish with your blogs, the sooner you start this process, the quicker you will start seeing some positive results.

I have had excellent results with the Google Blogger format. There are numerous plug ins and widgets that will make your blogging experience more effective. Blogs are one of my favorite marketing tools to build and earn "Top Positions on Google" and other fine search engines. Having multiple blogs using different keywords in the title can become extremely effective for earning those top spots. The beauty of using the Google Blogs is that they are free.

Do some serious research and see which blogging format is best suited for you and your needs, as well as which blog will help you to accomplish your marketing goals the easiest and quickest ways. Not all blogs are alike, so compare the features and benefits of each, and choose wisely.

If you're going to be using photos, videos, and other forms of media make sure your choice of blogging formats includes these add ons. Some formats will allow embed videos and slide shows in the sidebars. If you feel that you may want to include these features in the future…. then by all means choose a format that will support these features now. These features may be effective to capture the attention of the online user; however, the search engines are interested in good relevant content for their page ranking algorithms. Try to deliver a well balanced blog that will appeal to both the user and search engines.

Many companies use their blogs to get the information in front of the general public on special featured products that may be part of a promotional campaign for a particular month. They use the blog to point customers to the main website for further information. The overall objective is to make money and whatever way you choose to accomplish those goals is important to your success….the end result is what you need to look at and what tools is required to make it happen.

Consider add-ons such as bookmarking plug-ins, RSS feeds and other useful features that will make your blog easy to recommend to other users. You will start experiencing some powerful results from this method of marketing that you never thought was possible. Post as often as possible and regularly to get the maximum effectiveness. Set a goal for every day, every other day or maybe once per week, but post to your blog(s) consistently. If new products or services become available then post that information as soon as possible. Keeping your regular followers informed will develop into a steady flow of income if handled correctly.

One word of caution here is to provide good information about your market in general and not so much advertising for a specific product your trying to promote. Make sure you offer two or three links to your business opportunity at the bottom of your blog. The user likes to know how to get hold of you. Make it easy for them to find you without having to hunt and search for your contact information on past blogs or articles.

Having a log on your blog is one of the features I like on the Google Blogger format. This makes it easy for the reader to go back and find a blog or article of interest without having to spend a lot of time searching for your information.

In any business blog, it is recommended you refrain from posting your personal feelings, religious beliefs and political opinions, so keep them to yourself. Some people may agree with your feelings and beliefs, however, many are turned off when you mix these issues into a business environment. If you want to express your opinions then start another blog or post to another blog designed to cover such issues.

In your business blog, confine your information to news and comments about the industry that your blog is about. If you see a video, read an article, review a blog with pertinent information about your industry then sit down and write about your findings and comments in your blog about this new found information, and how it affects your business opportunity and benefits your clients.

This has been a very brief summary about blogging in general. If you've never blogged before, try it you'll probably like it. I'm sure you will like it more and more once you see the powerful results that can be derived from blogging.

The eBiz Solutions Team is standing by to assist you in your blogging challenges. Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Wednesday, June 16, 2010

Niche Marketing and You!

Recent reports indicate that "less than 5% of people who attempt to start an online business actually succeed," is truly an astounding revelation. Many become frustrated and just plain quit in a few weeks. Why is there such a high attrition rate to this segment of the internet? It's a simple answer….they haven't learned the process of marketing online correctly. Marketing on line is not a simple gig that everyone is willing to learn…..it takes a strong determination, commitment and an incredible amount of hard work to become the success most people only dream about.

There are certain simple hints that I will share with you in this article that will help you to get started without a lot of knowledge and hoopla.

If you find a niche market that you're familiar with, you can launch a marketing campaign that will promote that niche opportunity to the internet masses. Preferably you should look for and hopefully find a niche market that has a low competition rate and with a high demand for the product or services you're offering. Build in a fair profit margin for yourself and make sure the market you're going after has enough disposable income to afford your product or service.

Do some research and find the best keywords for your new niche website. Relevant keywords are imperative to any successful marketing campaign, so choose wisely. Google offers an excellent Keyword Tool that will make this whole process so much easier. Do a Google Search for the term Keyword Tool and follow the instructions to review one of the most informative selections of keywords that users commonly searched for. You will be able to determine which keywords are most searched for by the month as well as the popularity of the keywords.

Use your keywords and keyword phrases strategically in your websites, articles and emails in any and all of your promotional activities. Relevant keywords are what the search engines look for in your source code. The search engine robots come to your web site and spider for relevant keywords, keyword density and keyword proximity so they can index your site on the web with as high a page rank as possible. If these key factors are out of balance the search engines will penalize you for keyword stuffing and will take points away from your total score.

Using search engines is the method users find your product or service by typing a keyword or phrases in the search bar of their favorite search engine. The search engine will then use the keywords found from your website when they spider your site and compare those keywords with the users query and match the two and show the results of matching sites. With proper structure of your site and the use of relevant keywords, you should be indexed high in the query returns.

There's numerous way, you can find or build a niche website. If you are new to the online marketing scene, then you may wish to get involved in something you may be a bit familiar with. An example may be; you have a few years experience in selling medical equipment and know several different suppliers. Use your contacts from these suppliers and see if they will work with you on some kind of a drop shipping agreement with you for your web site. That way you won't have to inventory any product. They will probably be more than glad to give you the access to photos and descriptive information about their products that you can copy and paste and get started rather quickly without spending a lot of money.

You may not sell anything for a while, however, just hang in there and you will soon see results starting to take place for the efforts you've put forth. As soon as you get one product up and running, then put together another product and continue this process until you may have a complete array of products that you are making money with. Multiple streams of income in marketing is what every marketer is striving for.

Many times your follow up process and accessories you sell will make you more money than the original marketing campaign. Use your good judgment on many of these issues and you will find that in a short time you will be conducting your business like a seasoned professional. Don't expect any of this to happen overnight……It takes time, patience and a lot of hard work to build maintain and establish your online presence and a strong reputation. Don't try to shortcut this part of building your online business, shortcuts will always come back to haunt you later on.

Early on in your marketing venture, try to find and establish a good lead generating system that can be used to build a list of potential clients that you can market to later on. Keep accurate records of different interest the user shares with you when you acquire their personal information. This list is going to be your bread and butter in future marketing campaigns. These names are priceless and should be guarded by you at all cost.

Prospecting has always been an ongoing chore and always will be, so try to do it right the first time, keep accurate records and keep your contacts informed with weekly or bi-weekly newsletters about new and exciting things that are happening in your life, business and the overall market in general.

As you become more informed about marketing, you will find it an advantage to frequently review your statistics regarding conversions. If you have a good looking website, provide good information and make a high percentage of sale to contact ratio, then you may be OK with the current setup…However, if your conversion rate is low or non-existent, then you may want to revise your site, content and format and try the promotion again. One thing out of balance in your marketing strategy can ruin your chances of a successful marketing campaign. By tweaking one little thing can make the difference between success and failure when marketing.

Once you've found what works for you, stick with it and really start promoting aggressively. "Strike while the iron is hot" is important at this point in your marketing career.

With these few practical hints we've shared today, we trust that you've gained some vital information that will assist you in your online marketing venture. The eBiz Solutions Team is standing by to assist you in your marketing goals and dreams. Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Saturday, June 12, 2010

Promote Your Business by Blogging!

Blogging is fast becoming one of the favorite marketing tools for many successful online entrepreneurs. There are many different venues you can participate in by using blogging as your main source of communication with groups or to the general audience of internet users. Blogging is not a difficult process even for someone who is just starting online. Many users will use blogging to keep their social contacts informed about current events, meetings and general information by writing a short message and posting in their blog of choice.

Others may use blogging as one of their marketing instruments in their businesses. I personally have 44 business blogs that I post to everyday. There's more than one of these blogs that has a page one ranking with Google. I have an incredible amount of followers on these blogs which is designed to keep the users informed with simple yet informative marketing tips.

Google blogger is an excellent blog that a newbie can build….best of all it's free. You can be very keyword specific on the title of these blogs and any articles you may write can become the content for a powerful blog. Some blogs are short in content word count and some are rather long. Both are acceptable to the search engines and the user who views your blog.

Blogs can take time to develop if you're going to use blogging as one of your marketing tools. If you're in this business for the short term, don't even waste your time on using blogging as an effective marketing tool, however, if you're serious, and your goals are long term then by all means start your blogging experience today.

By using blogging as one of the mediums for promoting your website you will experience additional traffic that may be converted into sales. Providing your reading audience with good relevant content in a blog with an RSS feed will build a huge audience of users that otherwise may have been isolated from your business opportunity for one reason or another.

When blogging you can normally use some stronger closing sales tactics in your blog compared to other methods of marketing such as in your emails and other methods of promotion you may normally use. Using blogging as an information source for your users, you will automatically build relationships that will become a strong bond between you the professional and the user which is your potential client.

Some blogs can be developed into a lucrative monthly income stream if constructed right and promoted correctly. If you're not familiar with how this process works, then seek the advice of your optimization specialist. It is the opinion of this author that blogging can be one of your most important marketing tools once you learn how to use blogging as it was designed to be used.. Blogs are free and easy to use for promoting any business opportunity you may be involved in.

If you have trouble writing, you will have to change your mind set before you see any results with blogging. If your frame of mind is set that you can't write, then there is no need to try to blog, because your thought process will transfer to your readers. You must train yourself that you can write and you're going to write regardless of how corny your content might seem to you. Your user audience will pick up on the sincerity of your writings and start to become avid followers of your information blogs.

Once you've determined that this type of marketing can help you obtain your online goals, you will start seeing some positive results from your blogging efforts. The power of positive thinking is truly demonstrated when you learn to blog. You must have the inner drive, ambition and motivation to create the energy within yourself to succeed in writing.

As in any every other aspect of our lives, once you are determined to make success happen, you've won half the battle already. Learn how to perform this rather simple process of blogging and you will find the rewards will be tremendous.

You must have patience in every aspect of marketing. Online marketing is an ongoing process and must be looked at as a long term commitment. If you're looking for a "Get Rich Quick" scheme then blogging may not be for you. Patience is a virtue. Never put a time frame on success in online marketing particularly in your blogging efforts. Depending on your level of expertise regarding different factors of marketing you may not see results in the near future. Just remember, commit for the long term without preconceived time restraints.

The eBiz Solutions Team is standing by to assist you in your blogging challenges. Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Thursday, June 10, 2010

Let Search Engines Work For You!

When we do a "Google Search" little do we know the process that takes place to provide the user with the relevant information regarding the keyword search term we requested information about. It's not important to understand all the behind the scene calculations that Google goes through to give you that information. Google uses over 200 signals, including their patented PageRank algorithm to provide you with relevant information in less than half a second.

The PageRank Technology of Google is a series of calculations of literally 500 million variables and 2 Billion terms. After Google goes through this process, the pages that Google believes to be important and relevant will receive a higher PageRank and will appear at or near the top of the search results for your query. Lower ranked sites will appear in lower page rank positions. You may find millions of sites that are less important in the eyes of the Search Engines simply because the site was not structured correctly for the search engines algorithms to give those site a good page rank.

Let's take a brief look at the path your query will follow when you do a search: Query - web server - index server - doc servers – user. The following is a quote from some Google information I reviewed recently explaining this process in simple detail.

"You make a query.....The web server sends the query to the index servers. The content inside the index servers is similar to the index in the back of a book - it tells which pages contain the words that match the query.

The query travels to the doc servers, which actually retrieve the stored documents. Snippets are generated to describe each search result.

The search results are returned to the user in a fraction of a second."

This is a huge amount of information the search engines calculates in order to give the end user the quality information regarding their query. My point is quite obvious, that it's imperative to have the proper title, meta tag description and keywords in the source code of your website in order to get good page rankings with any of the search engines. This is a process that you must learn early in your marketing career if you want to get recognized online and make money for your marketing efforts.

Google then conducts a hypertext-matching analysis which is to determine which pages of your website are relevant to the search query you typed in the search bar of your favorite search engine. The most relevant and reliable results will be listed first when combining overall importance and query-specific relevance then the lesser rankings will follow.

There are many factors that Google takes into consideration when doing this analysis. In addition to scanning the text, studying the meta tags and keywords and page content, the engines will take into consideration fonts, subdivisions and the precise location of each word in your website. Keyword Density and Keyword Proximity are also vital elements of this whole algorithm process.

The Search Engine Results Page (SERP) is the actual results that the search engines has returned for your review which will be in direct response to the keyword query you typed in the search bar of your favorite engine.

This is the part in the overall marketing process where the Professional Search Engine Optimization (SEO) Specialist comes into play to advise you on how to promote your site to get the most out of your promotion efforts. SEO is aimed at achieving the very highest SERP rank possible for your website.

Back links also will play an important role in getting you recognized by the search engines. Back links are incoming links to your website. Your SEO professional will help you structure your site to accomplish getting links pointing back to your web site. The more back links pointing to your site the more significant your site is to the search engines for the purpose of PageRanking. Back links are also known by some other names such as incoming links, inbound links, inlinks, cross links and inward links.

Many times the search engines will use the number of back links pointing to your website as one of the most important factors for establishing the page ranking of your site. Another important factor in establishing your page rank will be the anchor text of the back links. An anchor text is the descriptive labeling of a hyperlink as it appears on your webpage. The search engine robots, spiders and crawlers will examine the anchor text to determine the relevancy of the anchor text to the content of your website.

In Conclusion: There are many different elements that make for a well developed website that we've talked about here today. There are numerous other critical areas that must also be addressed to maximize your marketing efforts. If you don't know about links, back links, page rankings and anchor text then seek the services of a Search Engine Optimization Specialist. You've worked hard on your website, now let your site work for you.

The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Wednesday, June 9, 2010

Search Engine Optimization for the Newbie!

The questions is often ask, what's SEO stand for, and how much do I need to know about it? SEO is the acronym for "Search Engine Optimization" which Wikipedia gives an excellent explanation of what Search Engine Optimization all about. The following is a quote from Wikipedia the online encyclopedia.

"Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing ("SEM") which may deal with paid inclusion."

When a search query is made in the search bar of a search engine there are literally thousands of responses to your query. Many times there will be millions of search results appear for just one keyword or phrase that you're searching for. The higher your site ranks in the these results the more visitors you will receive from the search engines.

There are different kinds of searches, depending on your immediate needs. You may want to review information regarding a product or service that you have questions about. You may want to review an image, do a local search or possibly find information about the latest video featuring your favorite country singer. The list is endless and the information provide by a search engine can provide valuable results. The web can be viewed as your own personal library and always available at your finger tips with a click of the mouse.

Sometimes you may be totally at a loss of how to market a particular product or service online. An SEO consultant has studied how search engines work and what internet users search for online, then melds these important aspects of optimization into a specific marketing strategy to effectively promote a business opportunity to the online audience.

By editing the content of your website and making sure the source code of the site is correct, your SEO professional can make recommendations to implement the most effective keywords and keyword phrases into the source code and direct the search engine robot spiders to your site to accumulate information for indexing. The better your website is optimized, the higher your page rank positions will appear on the web when an online user searches for the keywords and phrases regarding your product or service.

We often hear the term "search engine friendly" when discussing optimization tactics. This can be referring to any number of segments within the structure of a website. It could be in the source code itself, in the design of the site, menus, images, content or any other part of the website. An experienced SEO specialist can pin point these problems quickly and recommend the proper action to correct any of these questionable elements.

As with anything else in life, someone is always trying to fool the search engines and mess with their guidelines and algorithms. This is referred to, in the industry as black hat tactics. This may include the use of link farms, keyword stuffing, hiding text and article spinning. Search engines are constantly looking for, and will find these questionable tactics and you will be penalized by the search engine to the tune of the engines removing a web site from their indices. Bad Search Engine Optimization tactics can drop your page ranking totally off the charts.

It's important to seek the advice of a SEO Specialist who knows what the search engines are looking for in their algorithms and practices and to only the very best White Hat optimization tactics in their services. What you're ultimately looking for is, as high a page rank as possible, preferably a page one, position one on Google and other fine search engines.

Let's talk for a minute about page rank. Page Rank is a function of the strength, quality and quantity of inbound links to your website. If you have a high page rank, the chances that one of your pages will be viewed by a web user who typed in a query in the search bar of their favorite search engine. The stronger the back links to your website the better off you will be in earning higher page rankings.

Google has been considered the pioneers of modern day page ranking tactics and guidelines. The algorithms that Google established early in their existence in the late 90's and continually change yet today, was designed to avoid unfair advantages some marketers developed in order to scam the search engines into higher page rankings for their web sites. With all the new changes implemented in recent months, Google has now leveled the playing field for all online marketers.

Google frowns on any schemes, such as link farms, whose sole purpose is to create thousands of sites in an attempt to link spam the search engines and will take the necessary actions to correct any questionable elements of optimization rather quickly. The search engines have designed some elaborate guidelines in their ranking algorithms in an effort to reduce link manipulation. Trying to fool the engines will end up being a quick death of your online business.

If you are in question about anything regarding optimization, you can go to Google, type in your question in the search bar and Google has an answer. Google guidelines, provides a priceless link you should bookmark. Google Guidelines site list the suggested practices for site owners and webmasters. Yahoo's Site Explorer is another tremendous wealth of information and will answer many questions as well. Study these two information sites; they will definitely keep you out of trouble.

If you're not familiar with SEO guidelines, algorithms and white hat procedures of marketing, then secure the services of a specialist. It has been stated, "Whatever you invest in SEO will be the best money you will ever spend."

The eBiz Solutions Team is standing by to assist you in your optimization challenges. Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

Tuesday, June 8, 2010

Drive Traffic to your Website!

It's been said that article marketing is a powerful driving force to get traffic to come to your website. Articles are a prime factor in getting the search engines to spider your site for ranking purposes. The higher the rankings that the search engines give you the bigger the slice of traffic you will get when a user queries one of your keywords. We will discuss more about keywords and keywords phrases later in this article.

As we all know, the more traffic coming to our site, the greater the potential for making a sales which generates a profit. Another benefit here is the opportunity to capture the user's personal information for building a list and promoting some of your future offerings. The value of this scenario is immeasurable not only for the short term, but long term results as well.

Writing articles with good keyword rich relevant content is the key element of making a website popular and generating substantial traffic to your website that you many convert into sales. By keeping the users informed with new and exciting information you can build a following of avid readers that are soon willing to do business with you, simply because you've provided the information they needed to make an informed decision.

I'm not talking about just stuffing your site with unrelated information or political issues. Leave that to your competition, but concentrate on each article covering some form of your business opportunity or information about how the user and potential client will benefit from doing business with you. Just a note here that you may disagree with, but here goes. If you want to make money online, keep your religious beliefs and political opinions to yourself unless someone asks for your opinion then be brief, strait forward and courteous then drop the subject and get on with business.

A well written article will definitely catch the eyes and interest of potential clients and keep them coming back for more information. Make it a point to provide your readers with RSS feed links, your contact information and phone number. People want to know you are real. I've had people call me and say "you really are a real person". I don't use alias names in my website or any of my writings. I want people to be able to get hold of me if they need help.

Once you start following these simple guidelines you will start getting phone calls for information about you and your business opportunities. You can't get a hotter lead than that.

We mentioned earlier in this writing about keywords and keyword phrases. Your writings must be focused around your keywords and keyword phrases for the search engines to index them properly. If you have a title of glass jars and lids and you article is about pets and pet supplies you will not be indexed correctly with the search engines and will not be seen by potential clients that may be interested in a new puppy. Use relevant keywords for the article your writing at any particular moment and try to use one or two or your keywords in the title if at all possible.

Many readers scan read or browse. You must plant keywords in your writings but be cautious about overdoing it. The search engines don't like keyword stuffing and will penalize you for more than 5-7% of keywords in relation to your entire content word count. Those keywords must be distributed throughout your writing for maximum effectiveness.

The important thing here is to have your writings with keywords that are related to and relevant to your website. One good example would be if you have a website that is about replacement parts for vintage cars the by all means write about the value of shopping with you for the widest selection and best prices for vintage car parts. I think you see my point.

We mentioned about the keyword density earlier. Keyword density is the number of times a keyword or keyword phrase is used in your writing. Having too many keywords or phrases in your writing will make you appear overeager to the reader, however, having too low a number you may be totally ignored by the search engines. Use some good common sense here and you should be OK with both the readers and the search engines.

Your writing should be informative as well be as a little bit of entertainment. You must get and maintain the attention of the reader with information that will provide a solution to their needs. Spelling and grammar are extremely important so check and double check and make sure your writing is well written. People will respect you and you will build a trust with your readers with well written information. Include some facts, statistics and figures in your writing will back up what you are writing about. Don't get too technical; just keep it simple, short and to the point.

Linking is an important part of this whole process, so make sure you include some links pointing to your opportunity in the byline area or resource box at the end of your writings. I don't put any links in the content area I reserve the content area strictly for information about my subject for the day. If people like your information and you build a relationship of trust with your readers, they will likely go ahead and click on the link to your site.

In conclusion, learn the process of marketing, writing and promoting in the right way and you will start see some positive results quickly. If you don't know how to do these basis chores then seek the help of a professional.

The eBiz Solutions Team is standing by to assist you in your marketing efforts. Call today for your free 30 minute "no obligation" consultation.

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Larry L Miller SEM/SEO Consulting

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