The questions is often ask, what's SEO stand for, and how much do I need to know about it? SEO is the acronym for "Search Engine Optimization" which Wikipedia gives an excellent explanation of what Search Engine Optimization all about. The following is a quote from Wikipedia the online encyclopedia.
"Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing ("SEM") which may deal with paid inclusion."
When a search query is made in the search bar of a search engine there are literally thousands of responses to your query. Many times there will be millions of search results appear for just one keyword or phrase that you're searching for. The higher your site ranks in the these results the more visitors you will receive from the search engines.
There are different kinds of searches, depending on your immediate needs. You may want to review information regarding a product or service that you have questions about. You may want to review an image, do a local search or possibly find information about the latest video featuring your favorite country singer. The list is endless and the information provide by a search engine can provide valuable results. The web can be viewed as your own personal library and always available at your finger tips with a click of the mouse.
Sometimes you may be totally at a loss of how to market a particular product or service online. An SEO consultant has studied how search engines work and what internet users search for online, then melds these important aspects of optimization into a specific marketing strategy to effectively promote a business opportunity to the online audience.
By editing the content of your website and making sure the source code of the site is correct, your SEO professional can make recommendations to implement the most effective keywords and keyword phrases into the source code and direct the search engine robot spiders to your site to accumulate information for indexing. The better your website is optimized, the higher your page rank positions will appear on the web when an online user searches for the keywords and phrases regarding your product or service.
We often hear the term "search engine friendly" when discussing optimization tactics. This can be referring to any number of segments within the structure of a website. It could be in the source code itself, in the design of the site, menus, images, content or any other part of the website. An experienced SEO specialist can pin point these problems quickly and recommend the proper action to correct any of these questionable elements.
As with anything else in life, someone is always trying to fool the search engines and mess with their guidelines and algorithms. This is referred to, in the industry as black hat tactics. This may include the use of link farms, keyword stuffing, hiding text and article spinning. Search engines are constantly looking for, and will find these questionable tactics and you will be penalized by the search engine to the tune of the engines removing a web site from their indices. Bad Search Engine Optimization tactics can drop your page ranking totally off the charts.
It's important to seek the advice of a SEO Specialist who knows what the search engines are looking for in their algorithms and practices and to only the very best White Hat optimization tactics in their services. What you're ultimately looking for is, as high a page rank as possible, preferably a page one, position one on Google and other fine search engines.
Let's talk for a minute about page rank. Page Rank is a function of the strength, quality and quantity of inbound links to your website. If you have a high page rank, the chances that one of your pages will be viewed by a web user who typed in a query in the search bar of their favorite search engine. The stronger the back links to your website the better off you will be in earning higher page rankings.
Google has been considered the pioneers of modern day page ranking tactics and guidelines. The algorithms that Google established early in their existence in the late 90's and continually change yet today, was designed to avoid unfair advantages some marketers developed in order to scam the search engines into higher page rankings for their web sites. With all the new changes implemented in recent months, Google has now leveled the playing field for all online marketers.
Google frowns on any schemes, such as link farms, whose sole purpose is to create thousands of sites in an attempt to link spam the search engines and will take the necessary actions to correct any questionable elements of optimization rather quickly. The search engines have designed some elaborate guidelines in their ranking algorithms in an effort to reduce link manipulation. Trying to fool the engines will end up being a quick death of your online business.
If you are in question about anything regarding optimization, you can go to Google, type in your question in the search bar and Google has an answer. Google guidelines, provides a priceless link you should bookmark. Google Guidelines site list the suggested practices for site owners and webmasters. Yahoo's Site Explorer is another tremendous wealth of information and will answer many questions as well. Study these two information sites; they will definitely keep you out of trouble.
If you're not familiar with SEO guidelines, algorithms and white hat procedures of marketing, then secure the services of a specialist. It has been stated, "Whatever you invest in SEO will be the best money you will ever spend."
The eBiz Solutions Team is standing by to assist you in your optimization challenges. Call today for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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