Niche Marketing has gained lots of popularity for people who are just starting their online marketing career. Finding the right niche product can become a difficult process without having a broad based knowledge of what's hot and what's not in the business world today. Everyday someone finds that needle in the haystack product or services that literally explodes with popularity among a certain generation of our society. A good example is the cell phone with the ability to text message and all the other good things it does. This is a prime example of a product that is in high demand with a substantial profit mark up which would generate some high profits.
One problem here is cell phones are changing almost daily to include other new features that appeal to the multi tasking individual and immediately the customers want to upgrade. You could get stuck with a ton of inventory because a new style of phone is introduced today and overnight your inventory has become obsolete. This is when you become the great giver at Christmas time by giving all your family, friends and their friends a cell phone for Christmas just to get rid of an outdated, no demand product.
Another type of marketing is called Network Marketing or multilevel marketing where you try to sign up all your friends, relatives and anyone else who will listen to your pitch on how great your new marketing program is supposed to be. This is an excellent way to lose friends and relative because of the hype most of these programs promote. Don't get me wrong here, not all network marketing programs are bad. When you're looking at any program that you have to build 20 levels deep and you've been promised that you're going to make a lot of money….you might want to take a second look before you make the big plunge.
Informed online marketers try to generate multiple streams of income which is always a sure bet. It wouldn't be fair for me to tell you that anyone of these marketing venues will make you rich. However, having a good working arsenal of marketing tools you can generate multiple streams of income so if one segment of our economy is weak and falling the other aspects of your marketing efforts will carry you through these difficult economic times.
Affiliate marketing is often misunderstood and if you're in an affiliate program already you need to do some research and see exactly what your promoting, who your promoting it for an whether the search engines are even looking at or seeing your site when the search engine robots are crawling the web and "spidering" websites gathering information to place your website opportunity with some type of page ranking.
We've talked about in some of our marketing information articles about the shortcomings of affiliate marketing as most people understand the term. However, most people still feels that an affiliate program is the only way to go. The search engines can and will find the main site on a popular online offering and will index that site with a reasonably good page rank. By adding your affiliate number to the site doesn't trigger anything with the spiders so the product site gets the good results and you get nothing because the spiders didn't understand what a series of numbers meant. There are ways around this problem but no one ever tells you how to make an affiliate site you're involved with can become popular online.
Contact your marketing consultant and question the shortcomings of most affiliate programs. If he or she doesn't understand what you're talking about, then you might want to consider a different professional who can share with you why most affiliate programs don't make you and your down line the commissions you were told you should expect when you enrolled.
Many of the MLM and affiliate programs will require that you invest in some product for your inventory and you'll make a small percentage of profit on the each sale. The more you sell the higher your commission schedule will increase. If you don't sell your inventory and you want to bail out of their system most of the time your up line sponsor will purchase the product back from you at a substantial loss of your original investment.
Each of the marketing venues we discussed earlier must be totally understood and must be pursued with vigor for anyone who chooses this method for promoting their product or services. Don't get caught in the trap that most new people who are entering an online business get caught up in. Seek the advice of a marketing consultant that can help point you in the right direction from the very start of your marketing journey. It has been said that "Hiring the services of an Optimization Specialist could well be the best money you will ever spend in your internet experience."
The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free 30 minute "No Obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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