By now most of us has heard about Article Marketing and the value this form of marketing plays in our overall chances for online success. Article marketing has been proven to be one of the most effective methods of marketing that has been introduced to online marketers in the last decade. Not everyone knows how to use this method of promotion, however, once you understand how powerful article marketing can be, you'll kick yourself for not getting involved sooner. Today we want to discuss some of the advantages of article marketing and how you can profit from this latest trend.
Article marketing is not a new concept in the marketing arena, it just hasn't been popularized with many of the so called "guru's" because promoting by article writing is free and the gurus wouldn't make any money by telling you about the advantages of this process. The popularity of article marketing has soared in recent months and is worth taking a look at some of the advantages of article marketing. Some of the advanced method of article marketing will cost you a small monthly fee to cover database updates and management fees.
A huge advantage of writing and publishing to the directories, is the broad range of categories and sub- categories that you can post your writings to. You can laser focus your information to a specific group of users with little to no investment except your time. Many times when you write there will be a natural progression in your writings that will actually be suitable for use in multiple categories. Take advantage of this great feature and capitalize on all the possibilities you will experience when you market using writing as your advertising venue.
Article marketing can be an excellent method for promoting your websites, blogs or following up on any recent email campaign. You can share important information to your users by using articles as a follow up after your initial email campaign introduction. With the original email you get the users attention and then follow up with a series of information articles that will reinforce your introductory email explaining the features and benefits of your product or service.
Every article you write is not going to be comparable to a New York Times best seller, however, with a progression of well written, keyword rich content articles in your follow up process will build a relationship with your reading audience. Once you have established with your users that you are not pushing your product or service on them, but sharing important information only, you should see some drastic improvements on your conversion rates with potential clients.
Your articles may become a excellent source for a weekly, monthly or quarterly newsletter that your reading audience who has become your avid followers who look forward to your articles for more information about your business opportunity. Statistics show that the average online sale is made after your reader has been contacted at least seven by you or your information. Many marketers aren't persistent and quit to soon with the follow up segment of the process and loose the sale. Most of the time, the user will then go to your competitors opportunity and will participate in their offering after you've laid the groundwork for the sale....your efforts got the user into a buying mood but you lost the business to your competition because you gave up to soon.
It has been proved that article marketing is a powerful method for generating back links to your website. By submitting your articles to an article directory or multiple directories you will see remarkable surges in the popularity of your site with the search engines. Overall you will find posting articles in directories is a perfect method of promoting your opportunity for the world to see. There are a few things you should consider before putting your article marketing plan into action.
- You should consider the relevancy of your article topics to your business offering.
- Try to have one of your main keywords in the title of your article.
- Try to target a specific audience in your article.
- Consider how big of a reading audience may be interested in the subject your writing about. Most people wouldn't be interested in something like the mating habits of tree frogs. So write about subjects that may appeal to a broad based audience.
- Where you post your articles should be a prime consideration. Try to find directories that offer categories that will fit your subject matter. Post in multiple categories if possible and in multiple directories for maximum exposure for your opportunity.
Some directories are designed to automatically re-post to multiple directories with every article you submit. A good example of such a directory is the netarticledirectory.com which submits to hundreds of other directories automatically with each post you make to their directory.
There are article submitters that will ping your URLs to major ping engines all over the world. There may be a modest fee for pinging your opportunity to ping engines. Do some research and see what works for you and your promotional needs.
This whole article marketing process is a well calculated sequence of events that if followed will become extremely powerful for any type of marketing endeavor you may be pursuing. Don't let this powerful marketing system evade you any longer. Learn the process from the professionals and use it to your advantage.
The eBiz Solutions Team is standing by to help you understand what Article Marketing is all about. Call today for your free 30 minute no obligation consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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