Anyone who's truly serious about online marketing has a website of some kind or another. Most of these web sites will never get indexed by the search engines because the site is not optimized to meet the search engine algorithms. Algorithms are the guidelines the search engines use to establish a page rank for websites so when a user makes a query on a given keyword the search engines will match your site keywords to the queried keywords of the user and if the keywords are a match the search engines will display your site high in the query results.
Just having a website doesn't mean that you're going to sell your products or services and make money on line, however, the existence of a website is the first step of getting recognized online by users and search engines. If your business is dependent upon your web site, then it becomes even more important to have your web site tweaked by an optimization specialist to the maximum for the best search engine exposure possible.
Different marketing specialist you talk to will have a little different twist on what makes a web site popular online and what makes that site work for its owner. As the old saying goes "the proof is in the pudding". Many individuals who call themselves Search Engine Marketers, Optimization Specialization and Marketing Professionals don't have a clue what the search engines are looking for. Optimization is a process that is ever changing and unless your specialist keeps abreast of all the new changes on a daily basis, your chances of success on line are little to none.
If your marketing experiences to date have been less than satisfactory, this tells me you need some professional help. You need someone who understands what marketing online is all about, what the search engines are looking for and a person who has a track record which can be substantiated that their knowledge and actions are working effective. If your professional can't show you dozens of web sites that hold a page one ranking with Google and some of the other fine search engines because of their efforts, then you can probably conclude that individual doesn't know what he or she is talking about. In this business the bottom line results are the only thing that counts. There's more to this gig than just talking the talk, you must have the knowledge and the ability to walk the walk.
All the book learning in the world is of no value unless you know how to apply your knowledge in a correct way. This is especially true when marketing online. What's worse is having the knowledge to do a specific task and trying to take shortcuts, trying to impress someone with your learning and not applying your abilities to fulfill your untapped potential.
There are a couple of questions you need to ask yourself at this point in your career. "Do I have the technical expertise and other capabilities necessary to meet this challenge head on and promote my opportunity by myself?" If your answer is NO...."then we need to talk!" Another question you need to ask: "Would it be faster, more effective and less expensive to bring in the help of an expert for assistance?" If your answer is YES...."then we need to talk!" The answers to these questions are extremely important to your future and your online success. In this fast paced business world, time is money and the time it takes to learn this process may end up costing you more than if you acquire the services of a professional now, and get your marketing campaign going quickly.
Based on the feedback of many online entrepreneurs, every marketer needs some direction and guidance when setting up any marketing campaign. This is where your search engine optimization specialist experience becomes vitally important to your future. There are so many over hyped scams and schemes out there on the internet trying to sell you their latest and greatest programs just to make a quick buck commission and have no interest in your online future. However, there are those of us who are truly sincere and committed to help you succeed in your online endeavors with specific instructions of how to do it, and show results of some well designed marketing campaigns that is getting results.
If you're operating an offline business in a traditional store front, have an online business or setting up a home based business, the need for direction and guidance is critical to your success. The whole purpose of being in business is to make money, so knowing how to successfully market your business opportunity is possibly the most important thing you will learn in your lifetime. By learning the process of how to market now, is valuable information you can use for any promotion you are doing now or you may be involved with in the future. Having someone who can currently help you in your marketing needs and offers support when you need it in the future, is an all important issue to consider at this point in your career.
Look around and find a specialist who you can talk to, share your goals with and get the direction you need before jumping into something questionable. You must be totally comfortable with your specialist just as you must be comfortable with the advice you get from your Medical Doctor. You're going to have to utilize every advantage you can muster to make this online journey a successful and profitable venture. Making this experience as pleasant as possible is vitally important to your future, as well as your physical and mental health.
The eBiz Solutions Team is standing by to assist you in this every changing learning process. Call today for your free 30 minute "No Obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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