When you write a blog, do you make sure the title of your blog is keyword specific? Is your subject matter captivating enough to get the reader's attention and compelling enough to make the reader to actually read the information you are trying to share? Most blogs literally fail because the author of that blog has lost their passion about sharing good relevant content in their writings.
With all the blogs that have evolved over the last couple of years it's imperative that you keep your edge when writing quality information on any given subject. This scenario applies for writing to please your reading audience as well as being pleasing to the search engines. There is nothing easy when you're trying to convey your information in the form of blogs and forums. Make it a habit to optimize your blog each time you write just as you would if you were writing building a website.
This begins by using a couple of relevant keywords in the title of your blog. Just throwing some words in your title won't work, you must be keyword specific. It's extremely important to name your blog correctly the first time because there are no second chances to change your title once you've uploaded you blog on the internet.
You may want to use your geographic area in your blog title especially if you're trying to target market a particular area of the country. An example might be if you were blogging about a particular breed of dog. You could say something like: AKC Border Collie Puppies in Chicago Area. This is keyword specific regarding the breed of the dogs, AKC certified and sired in the Chicago IL area. This is about as specific as you can get.
It's best to use common ordinary English when explaining your product or service. Avoid the technical terms that are often used. Most people don't understand what all that techie jargon is about anyway. In a blog you can create some links in the content of your blog pointing to your business opportunity. If you're writing an article for posting in an article directory you must keep those links for posting in your bio area of the post. If you don't understand the importance of these differences then you should probably find a marketing specialist, mentor and coach to explain these differences.
Let me explain one simple reason for understanding this concept. Linking properly adds link value to your blog and website and if done correctly will help your page rankings with the search engines. Since the search engines love links and back links, you will see some rapid movements in your site positions changing by understanding how linking works. Make sure your blogs allows your links to be followed so they will be counted by the search engines.
Blogging can be a real complement to your website when you're promoting your business opportunity. Blogging is not a substitute when marketing but can and should work together effectively in all your marketing endeavors.
If you're a bit computer challenged it would behoove you to learn some HTML code. You don't need to become a master at building websites with all the flash and goodies, however, having a working knowledge of HTML code will make it easier for you to make some necessary changes to your source code without having to spend some high dollars on code experts if you need to do some minor tweaking on your blog, forum or website.
With a simple, effective blog you can earn some high page rankings with Google, Yahoo, Bing and other not so popular search engines by using quality links in your site and by incorporating RSS feeds for your readers. Most major blogging platforms support the use of RSS feeds. Use RSS feeds to your advantage.
Most blogs and articles are indexed just like a web page so make sure you construct your Title, Meta Description and Keywords in your source code correctly for the search engines. Placing links in your content area or in the footer is OK and should be pointing to your primary business website. Avoid using foreign links that have no value to your business opportunity.
You can use a blog to promote a press release and will remain on your blog much longer than the regular online press release which only last for maybe a couple of years. In your blog the press release can become a permanent link. You can gain a lot of credibility with a personal blog with good information. Many experts and reporters often follow good blogs, articles and forums.
Blogging is probably one of the most affordable methods for promoting on the internet that you can incorporate in your marketing strategies. There are many blogging platforms that are totally free and are extremely popular as well as powerful. If you look around you will see that some of the most popular reporters and experts are now using blogs not only to post current information but for their research as well.
Learn to write, post to blogs, forums and article directories if you want some excellent exposure for your business opportunity. If you don't understand how all these features work together, then seek the help of the professionals.
The eBiz Solutions Team is standing by to assist you in your blogging and marketing efforts. Call today for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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