Any company who specializes in Search Engine Optimization understands that the relationship between the company and the client involves expectations of success in their marketing efforts. The client's expectations are sometimes greater than reasonable because the client wants results quicker than may be possible. The company representative should discuss with the client that results of optimization will vary in each individual promotion campaign and many time will take longer than expected.
Patience is a virtue when it comes to online optimization, marketing and promoting. Optimization on any campaign is a process that takes commitment, consistency and patience to experience positive results with any of the many SEO companies you may choose. Online marketing and optimization is totally different than any other advertising medium so different strategies must be implemented.
There are three main areas that must be considered when you're putting together an optimized marketing campaign.
First of all your optimization specialist must make sure your web site is optimized correctly with a least one keyword and no more than 3 keywords in your title.
Secondly, your marketing consultant must do some extensive research to determine exactly what must be done to make your site move in the search engine rankings. Normally optimizing your keyword area will help substantially. Twenty to twenty five relevant keywords are enough keywords to use for most websites. Using fewer keywords will help you to laser focus your marketing efforts. Be cautious and don't overdo it with your keywords. Don't use more than 3-5% keywords to content ratio. Keyword stuffing will kill any chances of good search engine rankings. In some campaigns I will use only one keyword if I want to laser focus my whole promotion campaign.
Third, your SEO representative must design a program for the short term page rank movement, plus design a long term blueprint that must be followed for long term results that will keep your site in top positions with the search engines once you get there. This process is not an overnight process and may take weeks, months or even years to earn and keep the organic page ranking positions you desire.
One critical element of any successful campaign should include a strategy of designing, implementing and building links and back links to your business opportunity. The search engines love links and the more links you generate the quicker your website will move up in ranking positions.
Keep in mind that if your product or service is competitive your results will take longer than normal to accomplish your goals. Some other reasons that will weigh heavily against you is improper source codes, junk code and duplicate content.
Don't be afraid to ask your SEO professional questions about what is being done to help move your site forward. Be willing to accept change if necessary to see the results you expect. Each and every campaign is unique and should be customized to your likes and dislikes, however, let your professional do his or her job in an effort to make it all happen.
If your SEO professional is not getting results, there is nothing wrong with getting a second opinion of whether his or her strategies will work to accomplish your online marketing goals. If your expert can't resolve problem quickly, then you might be wise to have a heart to heart talk with your representative and make some changes in your strategies to gain those high ranking positions you desire.
In some of our recent articles we've discussed some of the other variables that you may confront when you're promoting your business opportunity. Feel free to review any and all of these writings for tons of other Tips and Tid Bits about how to market effectively online.
The eBiz Solutions Team is standing by to assist you in your online business promotional needs. Call today for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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