Keywords are an important part of every aspect of marketing on line. From the time you set down and design a web site....build the site and publish to the internet.....then signing up a new client, keywords have played the critical role in that process.
When you decide to promote your web site....again keywords and keyword phrases are the first thing we look for. Without good keywords there is no direction for the search engines to find your product or service and to show your site to potential clients.
When doing an email campaign, keywords play that all important role once again. If you write an email advertisement for your next project and you don't specify what your offering is all about no one is going to pay attention to what your trying to promote....therefore the email campaign is not effective.
Keywords refers to a search term that an individual would type into the Google search bar trying to find a product or service. Put yourself in the role of that person looking for your product. What would you type in the search bar? Search the keyword you just submitted and see what comes up in the search results. Do this with several keywords or phrases and then do research on those words by using some keyword checking tools or services and see how popular that phrase may be. Do this several times until you have accumulated a dozen or so specific keywords and then build your keyword list using the most popular keywords and phrases. Having 300-500 characters in the source code of your site is acceptable. Less keywords than that of course.....for an article or email.
This process is tedious and time consuming for most of us, however, without this important process you will never gain the knowledge of how to build an effective web site or build an profitable marketing campaign. Keywords can refer to a single word or you can use a keyword phrase. Sometime long tail keywords are more powerful than just one word, however, with a single keyword you can laser focus your information to a narrow segment of individuals on line. If someone responds to a single keyword search, that person becomes about as good a sales lead as you can generate.
Your keywords must be specific - but they must be 1) relevant to your business opportunity 2) be relative to your product and/or service your promoting 3) be relevant to your target audience 4) relevant to the industry. If you keep these four items in mind you will end up choosing some powerful keywords for your next marketing campaign.
Identifying keywords that will convert to sales is the whole purpose of this exercise. Therefore, keywords are the most important part of any successful online venture. Laser focus your attention to finding those all important keywords and don't be afraid to add new keywords as they come to mind and do the research of their relevancy to your web site or marketing campaign. If the new keyword applies, then add it to your source code of your site and use that word in further campaigns.
There are a number of helpful sites specifically designed for generating keywords. One of the most helpful ones that I personally use is the free Google Keyword Tool. There you will find keywords and phrases that are the most popular keywords on just about any subject you could think of. There may be a couple of hundred words that Google will offer that may trigger your thought process for exactly the right one for your particular campaign. Google will not offer content for your site but they can help you narrow your keywords search rather quickly. You can visit some other high ranking site regarding your product or service and see what buzz words they may be using to promote their opportunity. This will give you some additional ideas that may work for you....Use your imagination here and see which combination of keywords and phrases works to your advantage.
There are two types of keywords we must consider. There are Research keywords which are rather general. Research keywords is what an individual may use when looking for information about a product or service. One example....would be "puppies" as a general keyword, however, if your interest was for a particular breed, then your keywords become more focused on the Buying side of this process. The general keywords here will generate a broader type of client where the specific breed query will focus on a narrower segment of the puppy market.
Keywords and Keyword Phrases are in my opinion the most important part of effective search engine optimization and search engine marketing. Without good relative keywords your marketing campaign will be less than successful. Choose your keywords and phrases wisely and then use them effectively in everything you are promoting. Good luck in research and marketing endeavor.
If you have additional questions or need some personal mentoring, the eBiz Solutions Team is standing by to help you find what works for building your online future. Call today for your free 30 minute consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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