SEO, which is an acronym for Search Engine Optimization, is fast becoming one of the most popular services being offered online. For a web site to progress in page ranking on the search engines, it is imperative to have your site optimized to the maximum. Not all users online have the expertise to optimize their sites. The question is often ask; "If I don't know how to maximize my site, what are the alternatives? Your answer is rather simple....if you can't do it, or don't want to do it, then you must hire the services of an expert who specializes in optimization services.
The SEO expert you decided to use, should be able to point you to some sites that they have optimized for your review. The best gauge here would be, where do those site, stand with the search engines. If they are referring you to a site on page 89 of the engines, would you think that their optimization results have be satisfactory? I doubt it. If the site they are referring you to, is not on page one or two of Google, Yahoo or Bing, you may not want to give that expert a second thought.
Since there are no recognized organizations that are accredited to issue some type of a completion certificate in SEO, then it become the responsibility for each individual to check out what kind of results the so called expert has obtained with other web sites. Don't expect your expert to give you the names of his contacts at a particular company, that information falls under the category of client privilege, however, you can ask to see some web sites that your expert has brought to a high page rank with the search engines. If the sites aren't on page one or two of Google, then the credentials of that expert may not be acceptable for your consideration.
In addition, your expert should have a knowledge of how the search engines works, and what the engines look for to position your site in their algorithms. You may have a good looking site, and your page ranking is going nowhere. Your expert should be able to look at your source code, and with some suggested changes, just might make your site so much more search engine friendly. If your expert has the knowledge of how the search engine mechanism works for indexing and searching criteria, then some minor changes may be all that needs to be changed, to make marketing your product acceptable, not only to the search engines, but to the users as well.
Your expert should know how various changes, will affect what happens with your site with the search engines. Since there are different algorithms with different search engines, you expert should know what needs to be done to optimize your site accordingly. There is a vast amount of information in the databases of the search engines, and you're site is just another part of this vast array of data. Your only option for better page rankings, is to have your site optimized the very best it can be, or you'll never see your site rank well with any engine.
You need to know some HTML code, have some scripting knowledge or some CSS, or you will have a beg problem, getting your site optimized correctly. You will have to make some changes to your source code using these features to comply with the W3C guidelines which is used world wide. These skills are totally different from the skills necessary, to build an attractive web site.
As we've pointed out in recent articles, writing good content is one of the most important things you must conquer. You learn to write....by writing. Sharing your writing in many different venues. Your information in any of the different places you post must be keyword rich, relevant content about your product or services. In this process you need to become accustom to writing, rewriting, proofing and posting to multiple blogs, forums, article directories, classified ads, message boards etc. Each of these marketing sources, require the same basic requirements for writing effectively.
The more you hone your skills of writing, and the more you submit your written words, the easier it will become, to write good copy. Success is not going to happen overnight....it's an ongoing process for the rest of your marketing career. Once you start writing, it will become an enjoyable process, and your abilities will expand to writing about other important things about your own life changing experiences.
The eBiz Solutions Team is standing by to answer your questions. Call today for your free 30 minute consultation.
"Let's Build Your Business Together!
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skpe: larrylmiller121
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