Finding the right keywords or keyword phrases for your web site is a never ending process. Just because you thought up some cute words you think might work, won't really matter, if no one is searching for that particular keyword or phrase. It is recommended that you take some time and do a search of your own, on some keywords for a specific product or service of interest. Let's say, you are interested in a new cat....just searching the keyword "cat" is going to give you an overall query reply of millions of results. You can narrow the search to "black cats", and your search results will be considerably less. If you would search for "bobtail black cats" your results would be even less.
The point here is to use terms that the everyday individual person searching for a specific item, can narrow that search down to maybe a few thousand in their query results. Choosing the right key words, you can optimize your search engine optimization campaigns to exactly what people are looking for. You may get fewer leads, however, the leads you do get, are going to be a premium quality lead for follow up, and possibly a nice sale.
There are numerous ways you can determine which keywords you may want to start with. Compile a list of what you think maybe a nice group of keywords. Now narrow that original list down, to the keywords you think that are really laser focused, describing your business opportunity. Now you can search those terms, and you will possibly find that someone else is already on page one of Google with your keyword. Not a Problem!! View your competitors web site source code, see what keywords they are using to have such a high page rank. Add some of your potential competitions keywords into your list. Do some more research if you're still not comfortable with your choice of keywords. Make sure you save your original keyword list, because you will probably being changing some of your keywords or keyword phrases sometime in the future. If you're lucky, you may hit it just right on your first try, however, having a backup list here will save you a lot of time in the future, if you really need to do some changes later on.
If you're searching some of the most popular ad sense keywords with Google, you may not want to go for some of the higher search words they suggest. You may want to try to gain top positions with the search engines, using some less popular words for now. Once you learn the process and have some of your keywords in good positions, then you can start experimenting with the more popular words and phrases. Dream High....but, not to high. Once you gain page rank....then add a popular keyword in your source code every now and then. Try to keep the total character count, in your keyword section of your source code, to about 300-500 characters.
Your goal here, is to earn "Top Positions on Google" and some of the other fine search engines. Page one is the goal of every one out there on the internet, so it's going to take a lot of hard work, fine tuning and writing those keyword rich articles and point some links to your business opportunity web site every single day. By following this process you should gain popularity with the search engines rather quickly.
Don't believe for a minute, that all of the good keywords and keyword phrases are already taken. With hard work and fine tuning to your site, you may be able to gain those top spots from your competitors. Some of the low volume keywords can be just as effective as some of the most popular words. Add your touch of genius to a keyword, and make it a powerful keyword phrase. Never get discouraged. Just a word of encouragement here, If I can do it, so can you.
There are some tools available online that may help you with this ongoing task of finding good keywords. This author doesn't recommend or endorse any particular tool here. Search the internet and see if there is one or more tools that you can incorporate into your own arsenal of marketing tools, to help you with this ongoing task.
Don't try to out guess the search engines. Just be yourself and follow the process, results will follow. If you do nothing, nothing will happen. Just remember, everyone on the internet, started right where you are now. They have earned their positions on the search engines by hard work and determination. No one is going to give you any slack here. You too, will have to earn the right to see top position for a particular keyword or phrase. If you think you can...you will. If you think you can't....you won't! You are what you think....think positive, and you will attain whatever your goals and desires may be, if you, will only apply your abilities! You don't have to give 110%....there is no such thing. Just do your best and the rest will follow. Good Luck in your marketing endeavors.
If you have any questions, or need some personal mentoring, contact the eBiz Solutions Team for the help you need.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller12
Being specific helps, right? Is there a limit to the length of any given keyword? If a website owner owns a business, and he wants to sell his products to his community, would it be okay to add the place where he wants to put up his business?
ReplyDeleteFranz Perrigo