The internet has consistently been growing daily since its inception over a decade ago, simply because individuals just like you and I are using the internet for more and more of our daily chores. One activity that most people use on a regular basis is the convenience of using the internet for most of their banking needs. Businesses are using the internet now for much of their advertising, other forms of marketing and saving money in their communications between the company employees and satellite offices. Virtual offices are being utilized by more small businesses than ever before. There are some definite reasons for all of this movement to online usage. It's quick, affordable and very effective in this fast paced world that we live in today.
Search engines like Google, Yahoo and Bing have devoted an incredible amount of time, money and efforts to cater to the business sector of our society. We live in an electronic age of information and this demands different strategies to be implemented into the business world in an effort to be competitive on a global basis.
It's now much easier for us to find information, products and services with the use of the internet. The phone directory in hard copy is almost a thing of the past.
With the phenomenal growth that the internet is experiencing, the search engines have broadened their information base to include everything imaginable for the benefit of private sector as well as the business community of our society. With this change, the need for different approaches and strategies for marketing has evolved and change must happen if we want to stay competitive in our lives and businesses.
It has become common place for businesses to incorporate every method of online promotion imaginable to compete with this massive change that's taking place in today's society. Many methods of promotion once used even a couple of years ago, are today virtually non-existent.
One of the most powerful methods of marketing that has evolved from this massive change, is the advent of blogging. Many of us think of blogging as being a method of communication for the younger generation, in their attempt to keep in contact with friends or maybe for the busy mom to get information about the latest little league baseball schedule or soccer practice.
Back in the late 90's when Google acquired Blogger, they clearly understood that blogging was one of the new and upcoming crazes that would sweep the web by storm and sure enough they made the right choice by purchasing Blogger. Today Blogger is the largest, most recognized, most popular blogging format being used on the internet today. I personally have 45 blogs that I post to on a daily basis. Blogging is a powerful way to help promote any business opportunity quickly, as well as being affordable and effectively.
With the addition of Blogging to Google's overall long range business plans to become the biggest and best search engine in the world, they have rightly established themselves as the leader in search engines around the world. Now, all kinds of search engines can quickly send their robots to crawl websites for new content to feed their databases with new inforamation, in an effort to provide accurate search results when a query is made for any keyword or phrase by an internet user seeking the latest up to date information.
Blogs are crawled by the search engines spiders more often that regular websites, and if you have your blog linked to your website and your website linked to your blog, the results becomes a win-win situation for you rather quickly. Many individuals, business owners and webmasters are finding that blogging is one of the most affordable methods of getting your message to the internet masses. Search engines like Google actually spider blogs several time per day because of the new content being added.
The search engines love new content and sometimes your new content will be indexed and will be show up on line within a matter of seconds in some cases. This method of getting your information up and running quickly has become a more productive way to get your site recognized faster than any other method of marketing available today. This is about as close to real-time marketing as you can get.
Normally the search engines will crawl the World Wide Web maybe every 4-6 weeks or so for new content, unless you notify the search engines that you've added some new content to your site using the hand indexing method we mentioned yesterday in our article. I think you're beginning to see some of the advantages of blogging compared to other methods of promotions that some webmasters and SEO firms uses in their marketing strategies.
You can even get a bit more aggressive in this process by finding various ping engine services that will send out signals to multiple search engines notifying the engines that new content has been added to your blog or website. The huge advantage here is that each of the ping engines will notify countless smaller engines that use their services that new content has been added. The search engines then will index your information so much quicker than using the conventional promotion methods.
Never underestimate the power of blogging. If you're not totally familiar with what blogging is all about, then secure the services of a professional immediately and see what you've been missing. Blogging has become of age, its here and now, learn how to make blogging a part of your daily marketing strategies.
There are more than 70 +/- million blogs in existence today, and estimates indicate that a new blog is being added every minute of every day. You owe it to yourself and your business to get involved in this phenomenal, affordable, powerful marketing concept as soon as possible.
The eBiz Solutions Team is standing by to assist you in your blogging questions and challenges. Call today for your free 30 minutes "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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