Every search engine optimization specialist seems to have a different take of how you should go about the all important task of optimization of your website. Today we want to talk about some of the basics that has been tried and proven to be extremely effective in every marketing campaign.
Some of these experts even say that an ezine article will normally take 6-7 days for your article to be approved so you should submit your articles on a Thursday or Friday. I don't think it makes a difference because I normally will publish an article every day or two if at all possible. Whenever the publisher gets around to accepting my article is OK because I have another article coming right behind it. If you're just getting started in this process, don't get bogged down with the time frame discussed above. Concentrate on the basics which we will cover in greater detail in a just a moment.
Optimizing the Title of your Article or Website, Meta Tags Description and your Keywords are the main ingredients you should focus on. You must spend a lot of time on researching keywords and must devote a lot of research into finding the right keywords for your marketing campaigns. Many times I will spend more time on my keyword research than I will spend on the construction of the entire website or article. The keywords that the users queries in the search area of the search engines is what the search engines match to your keywords and then publishes the final display of recommended sites for that particular query. It's all based on relevant keywords and keyword phrases.
When you're researching for the right keywords and phrases to use in your articles or content of your website, you should try to put yourself in the users shoes for a moment and think of what you would type in the search area if you had an interest in your product you're about to offer. Ask your friends and loved ones to help you in this process. All you have to do is ask them to think of what terms they would put in the search box of their favorite search engine if they were interested in your widget you're trying to market on line. They can give you some really good feedback and suggestions.
You might even look at some articles in some of the article directories you're familiar with and see what keywords that others have used when writing about your opportunities category. Then you might consider some variations on those keywords and keyword phrases. If you're selling a product there's nothing wrong with using information from your competition to establish which keywords will be best for your current marketing campaign. It is my opinion that a through keyword research is the foundation to a successful business venture.
We've discussed in some of our other writings about how important good relevant content is when writing copy for your website, writing an article, blog or forum. With any of the search engines, content is King and is vital if you want to earn "Top Positions on Google" and other fine search engines. What you say and how you say it is important and you must keep that point in the fore front of your mind whenever you're writing.
When you've completed your writing now comes the fun part of posting your writing on the internet. There are many methods of posting your article for people to see on line. One of my favorite ways is to publish to article directories including my own personal directory. You might want to consider owning your own article directory as well. Contact the eBiz Solutions Team at the contact information below to see if you qualify.
Make sure you post in the correct category for maximum exposure with the users and the search engines. Again you might want to use your competition and see where they have posted their information. This will help you choose the category that may best fit you particular needs. If you have the option to post your writings in more than one category or sub category then use that feature to your advantage.
One of the main things to remember here is to use your resource box correctly by keeping your bio description of yourself and company to about 300 characters. Try not to use more than three of your best keywords or phrases in this part of your writing. Make sure you hyperlink those three keywords and point them to your business opportunity.
If you need more information about how this process can work for you, feel free to give us a call.
The eBiz Solutions Team is standing by to assist you in your writing and marketing challenges. Call today for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
No comments:
Post a Comment