Most individuals don't know where to begin when it come to Keyword Optimization in a website. They flounder around for days, weeks and months and still can't find their site listed on any search engine. Why?? There are several reasons this may occur.
Google and other search engines prefer aged domain rather than new domains. Try to use domains that have been around for awhile. If you have a new domain you may not get recognized by the search engines for 10-12 months if you're lucky. This is often referred to as the "Google Sand Box." There is nothing you can do to change this process, just keep promoting your site and one day your site will appear out of nowhere in a query result.
Another reason could be that your site is not optimized correctly. This could include issues such as your content in your site not being relevant to your promoting. Maybe the keywords are too few or even too many keywords can be a problem. Without adequate numbers of keywords distributed throughout your site the search engine robots won't know where to place your site in their algorithm structure. Having too many keywords in your site may even be worse. The search engines frown on keyword stuffing and will penalize you substantially for trying to get their attention by putting the same keyword multiple times in your website. A ratio of 5-7% is a good ration of keywords to word content. This should keep you out of trouble.
Having keywords distributed throughout your website is imperative. Keyword proximity will also contribute to deductions by the search engines. To simplify this part of the process a bit…if you were using the keyword "leads" you may want to keep the term "leads" to 2-3 times in any paragraph. Don't try to get away with keyword stuffing.
You must optimize your site for the benefit of the internet users as well as the search engines. Pictures, moving text, and flash are all for the benefit of the user. Good relevant content explaining your business opportunity is what the search engines are looking for. The source code of your site is where the engines will pick up a lot of information about your site and will use this information in their indexing process.
Before you ever start promoting your site, make sure you have done your in depth keyword research so you can utilize the relevant keywords in your site design for maximum effectiveness. Design your site with eye appeal for the users; however, keep in mind what the search engines are looking for to.
To help you narrow down the right keywords for you opportunity you might want to take a look at the "Google Keyword Tools" which are free to use at any time. Some other sources, such as WordTracker and Good KeyWords are paid services which are great if you don't mind spending some money. You may want to start with maybe a hundred keywords or phrases that you feel best describes product or service, then start narrowing your list down little by little until you end up with about 20-25 powerful keywords and keyword phrases that you feel people will be searching for if they're searching for your product or service.
Some website builder will start with a good title and will then build the site around the title and keywords. Others will build the site first with general information and keywords, and then come up with a descriptive title that fits the final draft. Whatever way works for you is fine. If you don't like the results once you get the site online, then you can refer back to your original keyword list and add some additional descriptive keywords later on. This is an ongoing process, so just take the changes as they come and you will soon find what works and what doesn't for you and your business website.
A well thought out site with keywords and phrases strategically placed throughout the site, will give a broad spectrum of results when a query is made regarding your keywords. It's imperative to build your website to be "robot" spider friendly. When you build your site you should make it a point on every page to have a link to the main page of your site. The visitors who visit your site as well as the search engines look at the anchor text links to help them understand what will be found when they click on a particular link.
The search engines love relevant keyword rich content on every page of your website because this is how the engines classify your website and indexes your site accordingly. Incorporating those keywords in the content of your site will help create an understanding with the users of what you're trying to convey in a clear, concise non-threatening way. The amount of characters your writing contains does not play a factor in whether your writing is acceptable with the search engines or not.
The search engines place a lot of weight on the Title, Meta Description and Keywords that are listed in the source code of you website. The Title should contain a couple of relevant keywords if possible. The Title and the Meta Tag Description is what will show up on the results page of the search engine when a user does a "Google Search". The keywords and keyword phrases are for the search engines only as they appear in the source code description.
Never underestimate the power of links in your web site. The search engines place a lot of weight on the use of links, back links, cross linking and reciprocal links on every website. If you're unaware of the power of linking you can read some of our other articles covering linking in greater detail. If you link correctly and effectively many sites will link to your site without even asking. That's a good problem. The search engines like to see other sites linking to a successful popular website especially if that site is adding new content on a regular basis.
Always remember, ranking high in any specific keyword or keyword phrase is good, however, it's more important to measure your success by the amount of increased traffic to your site, the conversions and the sales you generate for the additional traffic.
In conclusion, study and understand your potential client likes, wants and needs and work to provide solution to their desires. Research exactly what the search engine require to make your website user friendly as well as search engine friendly. Consistently market you opportunity by writing blogs, forums, newsletters and articles sharing information about your product or service and seek the help of your professional if you have problems understanding the whole process.
The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free 30 minutes "No Obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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