When developing a website to make it user friendly as well as search engine acceptable, there are certain things one must know and understand to make it all work together like a well oiled money machine. Most individuals struggle trying to develop their site to meet the user needs as well as meet all the algorithms of the search engines.
There are certain guidelines that have been tested and retested and must be followed to make this whole thing happen. No two businesses are the same and the process is somewhat different, however, the basics will always be the same regardless of the size of your business.
Advertising and promotional budgets vary from small businesses to the larger corporate giants and dictate how aggressive a promotion campaign can be designed. Many factors are considered when putting the best campaign available for the budget allocated to the current marketing campaign.
Since each budget and each campaign is uniquely different it is important to keep in mind those basic steps we discussed earlier. We will attempt to provide some helpful insight that should make this process better understood.
Your website must be built with the consumer in mind. Many times in this business the consumer is also referred to as the user. The users will become potential clients if your information is well written with quality information about your product or service. The internet is all about information and the more accurately your information is written the more chance of closing the sale when a user has finally decided that they want to participate in your business opportunity.
Following the guideline of the search engine algorithms are critical as well. Your keywords and keyword phrases are important to the user but even more important to the search engines. When the user types their query in the search bar of their favorite search engine, the search engines will match that query with keywords in the database which has been compiled from the robot spider's data that has been done when the robots last visited your website. The company with the best keywords and properly placed relevant keywords in the content of the website will appear at or near the top of the search results. Naturally you want your site to appear on page one of these search engine results.
Your content must be relevant, specific and simple enough for a fifth grader to understand what your site is all about. Your site must be easy to navigate even for those who may be somewhat computer challenged. If you have technical information available, then you might want to consider making that information open on another page. This way you will meet the average user's abilities to navigate the site as well as provide the techie with the information necessary for them to purchase your products or services.
It's a natural process for people to scan read, and jump from one feature to another in an attempt to see if they are interested in the information on your site. Keeping it simple and easy to follow will get the potential client to a point of enhanced interest. With good information in your content and the natural progression of leading the user to a closing statement inviting your user to make the purchase is important. If you don't under what I'm talking about here, you might want to seek the services of a professional optimization specialist.
Making this whole process not only easy for the consumer but enticing to the reader can be accomplished by guiding your potential client from page to page through your website with the precision of a laser to the ultimate closing situation.
Your website should look very professional yet simple to follow. Since the search engines don't recognize flash, images, scrolling text it's imperative to have someone who is familiar with what the search engines are looking for and let the professionals verify that your site is maximized to the fullest extent of optimization possible. They can find broken links, outdated content and keywords that are not relevant to you business opportunity. Avoid any links that is not relevant to what you're attempting to promote is vitally important. Avoid clutter, excessive links within the content and strategically position you keywords to meet the keyword stuffing guidelines of the search engines.
Motivating someone to the ultimate end result which is the sale, you must satisfy three things in the new clients mind. Do they need it, do they like it and can the person afford it. Once you fill these three voids in a person's mind the sale is made. Follow up is critical after the sale is made you must make sure the customer is content with their decision. Sometimes maintaining your client base is harder than getting new customers. Keep striving until you reach that happy medium and you will begin to see some exciting results develop.
The eBiz Solutions Team is standing by to assist you in your web development challenges. Call today for your free 30 minute consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
No comments:
Post a Comment