Thursday, July 29, 2010

Promote Your Business by Writing Good Copy!

There's a whole new breed of internet users joining the internet workforce looking for independence, flexibility of schedule and freedom to spend more time with the kids and family. Maybe your intent is to make enough money to take a dream vacation to the islands that up till now has evaded you and your loved ones. Whatever your reasons for your new online venture, the needs to follow a blueprint to success is important. Writing will help you accomplish your goals.

The internet is a tremendous resource of information with literally millions of website offering every kind of opportunity imaginable. The big question for most people is "where do I start" in order to make this venture a successful, rewarding journey? Most individuals don't have a clue of where to begin so don't feel you're alone if you've ask yourself such a question.

We all started in this business right where you are now, so don't get discouraged. I can vividly recall when I first started, I didn't even know how to turn on a computer, let alone try to market online. I was in my early 60's, retired, and looking for something to do so I could keep up with the cost of inflation and make some extra spending money to support my golf habit and other interest.

I had no clue of what to do, so I did what I knew best and that was to do my due diligence on anything regarding how to market online. I sought the advice of what appeared to be some online professionals. Someone who would teach me what I needed to know about marketing correctly, effectively and without all the hype that appeared to go with many of the offering I had seen in my beginning days of online activities.

One of the things I learned early on in my research was that writing is an important element in building a successful online presence that was necessary to learn if I was to become successful. Like most people I felt that I had no ability to write anything that would capture someone's attention. So I didn't take it seriously at all. I knew I could sell because that's what I had done all through my working career.

Little did I realize that writing was the quickest, most affordable and effective way to promote any online business opportunity! I had to learn how to write. I was privileged to set in some writing classes by Dr. Forte who had a natural ability in teaching the art and science of "writing to win." She taught me to just be myself and write like I think and talk in my regular normal everyday conversations. Don't put on any fluff on who you are, what you know or what you've done in the past. Live in the here and now and write what you feel that's affecting your life at this present moment. Thanks Dr. Forte for your guidance.

Writing good copy is the key to online success. Whether you're writing copy for your website, a blog or an article for publication in an article directory, the need to convey your message effectively to the masses is a critical element one must master. You must put yourself in the reader's shoes and write what is important about your product or service and how with your opportunity you can help solve important issues in your reader's life.

If you're attempting to provide solutions for the younger generation, talking about something for the old folks is of no value. You must have a target audience in mind when you start your explanation of your product or service and be cautious not to vary to far from that audience.

You must make your presentation compelling in an effort to motivate your readers to join you in your opportunity. You must answer important questions that may be ask about your product or services. Knowing who your reading audience is will help you write some compelling emails, blogs, forum and articles that will capture their attention and keep their attention to the very end of your writings.

Showing how your product or service can benefit your reader can be enhanced by using some powerful, relevant keywords and phrases regarding your business opportunity. Writing content for a website is somewhat different than writing for blogs or articles you're going to be publishing. You may need to do some extra research to fine tune your thought process for writing often about your services.

Keep your articles to single page format if at all possible. Give information, however, don't get too technical. If someone wants more specific technical information let them personally do that research on the subject matter in question. Give your readers enough information to draw them in.

It's imperative that you check your spelling and grammar in every one of your writings. This will give you credibility and give you the appearance of being a professional and your reading audience will be more apt to stick around and read your complete article. Avoid writing with the intent of making your information appear as an infomercial. Giving good information will automatically entice your reader to become involved with you and your business.

There are individuals who can help you learn to write together with as some inexpensive software that can be very helpful in learning the art and science of learning to write. Just remember what I've suggested in some of my other articles. "You Learn To Write By Writing"! The more you write the better you will become in expressing yourself in the written word. Writing will help you build your business quicker than any other single method you can do in your promotional efforts.

The eBiz Solutions Team is standing by to assist you in your writing and marketing challenges. Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

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