Wednesday, July 21, 2010

Search Engine Optimization and Your Website!

The other day I saw an advertisement that stated "Learn SEO in 10 Minutes." What a joke....anyone with common intelligence knows that SEO (Search Engine Optimization )is an art and science that must be studied, learned, fine tuned and dovetailed with good keyword rich content that appeals to the internet user and by all means be consistent with the algorithms of the search engines to become an effective website.

How many individuals do you know that can perform the various tasks of optimization? If you think real hard you could probably count them all on one hand. There are many good website builders who know how to build a good looking website but don't have a clue on how to optimize and promote an online business. Let the professionals help you optimize your website for maximum search engine exposure.

Recent statistics indicate that over 85% of all internet traffic is generated from information provided by the search engines. It doesn't take a rocket scientist to understand that getting your website to show up in "Top Positions on Google" and other fine search engines don't just happen it's by optimized factors that have been implemented into your website. There are a multitude of processes that must be melded together to accomplish favorable page rankings with the search engines.

Every Search Engine Optimization Specialist you talk to will have a bit different take on what it takes to earn those top positions we mentioned above. It doesn't just happen by chance there are certain processes that must be followed in order to meet all the rules, regulations and guidelines of the search engines to position you online so potential clients can type in the search bar a query and the search engines will match the query to the proper website(s) who meet their criteria for online recognition regarding that query.

There are no magic formulas to get your website recognized quickly on the search engines. This is an ongoing process that could take weeks, months or even years to accomplish so how could you learn all of this process in 10 minutes as the ad we mentioned earlier? Let's get real. You might want to see where a company that makes such ridiculous statements stands on their page rankings on the internet. You probably won't be able to find them in the top 1,000 sites for popularity. If the process of SEO was so easy why is it that only the best show up on page one of Google out of literally millions of site responses?

There are outlines available of what is important when optimizing a website and those suggestions should be followed closely. This would be a good starting point for someone new to Search Engine Optimization arena and who wants to learn basics of the process.

• Create a website that is user friendly as well as search engine friendly. If you are in question about what all needs to be included in this part of the process, seek the advice of an SEO professional immediately.

• Do some extensive study and research which keywords and keyword phrases you need to include in your project. Good rich relevant keywords are imperative to the search engines for building a powerful website.

• Make sure your keywords are positioned properly in your website content. Keyword stuffing will be a red flag to the search engines and will cost you page ranking positions very quickly.

• Submit your URL to the search engines. There are several ways you can do this part of the process or just wait for the search engines to find you online in six to eight weeks or more. The quickest way to get recognized is to hand index your URL to some of the more popular search engines.

• Immediately start your promotion process by creating links and back links to your site. This is going to be an ongoing process so learn as much as you can about the proper directions for this part of your marketing. Don't hesitate to contact the pro' for help here.

This simple outline may appear to be a simple step by step event, however, as time goes by you will find this is only the beginning of a never ending, constantly changing process. If you follow these basic steps you should earn higher rankings with the search engines.

The content of your website must be in HTML format for most search engines to read. If you don't know how to read the source code of your website so you can do some minor changes and uploads to the server, then you may want to attend some online classes which will help you understand how to execute any changes that you will need to make now and in the future.

Updating your website on a frequent basis will help your site from being considered as stagnant by the search engines. Stagnant pages with no new content being added to your site will cause your website ranking to fall like a rock. If you follow these basic steps you should earn higher rankings with the search engines.

Article writing and posting on your website is an excellent way to keep your site active, current and updated with the latest information available. Owning your own Article Directory is fast becoming the accepted way by the professional for building your online presence quicker, building links and back links and having a constant flow of new content from artices you write as well as other professional writers who love to post their articles to other article directories. What a concept on how to build links, back links, cross links and reciprocal links which the search engines love. For those of you who are a bit more seasoned in online maketing this idea will make a lot of sense.

In Conclusion: Learning the art and science of building a website, optimizing the site for Search Engine Optimization is not a 10 minute job. Depending on your expertise, experience and ability to learn this process could take months or even years to see your site develop into a "Top Position on Google" website. With a commitment to learn the process, following some basic guidelines regarding Search Engine Optimization procedures you can start your climb in higher page rankings with the search engines starting today.

If you can't be found on the search engines, there will be no traffic to your website. No traffic means zero conversions into customers, and in turn no customers, you won't make any money. Isn't making money online the whole purpose of going through the motions of having a website anyway? Earn your high page ranking position on the search engines starting today.

The eBiz Solutions Team is standing by to assist you in helping you get started on your online journey. Let the experts help you build your business the right way. Call today for your free 30 minute "no obligation" consultation.

"Let's Build Your Business Together"

Larry L Miller SEM/SEO Consulting

Private Line: 321-594-4405
Skype: larrylmiller121

The Most Powerful Link on the Internet!

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