Building a quality based list should be a given of every online marketer. If you don't have a list, start this process today. This is going to become a part of your daily chores by adding new contacts from any number of sources that you're affiliated with. You must nurture and protect your list from day one. Your ultimate goal of course is to build a relationship with those on your list and try to maintain a relationship that last for a lifetime. Your ultimate goal should be to monetize your list and start making money from your website.
This whole process must become a part of you and your daily routine to make this concept work effectively. We're going to discuss some of the important issues of this process in this article.
First you must introduce yourself and let people know a little bit about you. You must convey a sense of trust about you so the potential client feels the sincerity and passion you have about who you are and what you're all about.
Think of introducing yourself as you were in some kind of a social gathering. Be considerate of those you meet and avoid trying to sell them something in such an environment. Trying to sell your product or service in this situation will be an instant turnoff for most people and you might as well forget about making a sale now, or in the future with that individual. This is just one example of "first impressions lasting for a lifetime". If it's a bad impression you can never overcome that negative first impression.
Since most of your business is going to come from your web site or some other form of online communication, your focus should be on which online method is most effective for your gaining online contacts. One of the easiest, most affordable and effective methods I've found is by consistently blogging about my product or service with information only. People are always searching for information on the internet. After you write the content of the blog (without any links) then create a byline section at the bottom of your blog so potential clients can visit your site, contact you by phone, skype or email.
Encourage your readers to call you, email you or contact you with any questions about your writings or any interest they may have in your business opportunity. This is a non threatening method of building a strong relationship with potential clients.
It's imperative to keep in contact with your list by utilizing some automated marketing tools such as auto responders, or weekly newsletters and promotional email campaigns. Try to keep your information in front of your list on a consistent time frame such as once every week or maybe every 10 days. Your avid readers will be looking forward to your information arrival. Include an RSS feed on your correspondence if at all possible. Making your information available with the least amount of efforts for the user will generate some exciting results.
It's advisable to brand yourself and your opportunity in this process by keeping your list informed. Your ultimate goal is to brand yourself so effectively, that when a user thinks of your product or service they think of you, and when they think of you they think of your product or service. At this point in your relationship, you have that individual prepared mentally that when you send your weekly newsletter or email with an announcement of a new product, your people on your list are ready to make a choice of purchasing your product, or not.
Since communication is a two way street, invite your list to communicate with you regarding any comments, questions or any other issues they feel may be important. List the various methods of contacting you in your byline area at the bottom of your communication you sent to your list.
Listen to your clients and make changes if necessary to make your relationship stronger with those on your list. You have two ears and one mouth, even though it may be a chore sometimes, try to listen more than you talk when building a relationship. The more you can get people to feel comfortable with you, the easier it will be to become connected with their thought process.
Its human nature to appreciate a gift, so giving away a little something once in a while will usually help build a closer connection with your potential client. This is another way to let your users know that you sincerely appreciate their business, and gratitude will normally be reward with a reciprocal gesture of appreciation.
In conclusion: Building a business online is all about building relationships of trust and gestures of appreciation. The rest will fall into place as time passes. Following the very basics of this article, you will reap the rewards of success, that truth, sincerity and honesty breeds.
The eBiz Solutions Team is standing by to assist you with building your business. Call today for your free 30 minute consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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