If you want to get noticed on the internet it is imperative you incorporate Search Engine Optimization (SEO) within your website and any promotions you do regarding your site. There are some writers who say that you can do your own SEO work and save a lot of money. When you look for their website online, you can't even find the site. That should prove to all of us that such statements are un-founded.
Ask any successful online marketer if SEO is important for effective marketing campaigns, and without exception, all will agree that Search Engine Optimization is the most important aspect of successful marketing. Sure you can have a flashy website with all kinds of pictures, flash and all the other bells and whistle, however, the search engines doesn't recognize any of those features. The search engines like good relevant keyword rich content in order for your site to get good page ranking with the search engines.
Keyword research is vitally important to find the right selection of keywords that fits the business opportunity you're trying to promote. Cute sayings and terms does not impress the search engine robot when they come to spider your web site. Search Engine are only interested is well written, relevant content. If you follow this simple suggestion, you will start seeing more traffic to your web site and more conversions.
When choosing keywords try to put yourself in your customer's shoes and think for a moment, what keywords would the customer type in the search bar to find your particular product or services. That would be an excellent place to start to start building your list of 20 to 25 relevant keywords. You might even go to the Google Keyword Tool and see how often some of these words may be searched for in the last couple of months. Always keep in mind that keyword research and selection is fundamental part of this process.
Do a "Google Search" for keyword tools, and you'll find several keyword tools that should do the job for you. The Google Keyword tool is free. This will give you an good idea of just how important it is to know what people are looking for and what keywords are the most popular. You might also check out what keywords your competitors are using to get good page ranks with the search engines.
You may not want to earn top positions for the most popular keywords due to the high competition you would have to compete with. So go for a keyword that may not be as competitive and your possibilities will be better for earning Top Positions on Google and other fine search engines. Once you get a good page rank with a keyword that is not too competitive, then concentrate on the more competitive words and meld all the keywords into a uniform natural progression.
Doing research on your competitors may give you some ideas of other possibilities that may help you in your marketing efforts.
If your intent is just to get exposure on the internet, then you might be content to get a page one ranking for a search term that might only get 2-3000 searches a month rather than going for a more competitive keyword or keyword phrase that may put you on page 20 but gets 25-30,000 searches per month. Some marketers would rather have multiple different page one rankings rather than trying to compete with the big boys for top positions on more competitive keywords and keyword phrases. The more popular the keyword the more competitive that word will be. In the internet business the process of keyword placement is an ongoing process that never stops.
Don't be afraid to experiment with your keywords if your site is not performing up to your expectations. However, don't make major changes to often especially if your site is starting to move up in page rank. Make sure you have a professional that you can bounce some questions off of occasionally.
The process of search engine optimization requires a lot of time, effort and training to accomplish the full benefits that optimization can provide. Consult with your professional and don't assume you can do this job alone.
The eBiz Solutions Team is standing by to assist you in your SEO challenges. Call today for you free 30 minute consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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