In yesterday's article, we discussed some of the benefits that entices a person to start their own home based business. If you've decided to look further into the home based business idea, then, we must cover some of the basic issues you must address early in your new marketing venture.
The internet as we know it today is changing at a phenomenal pace. Things that we do today online, may be obsolete within a matter of days or weeks. The conventional business plans that applied to last years market, has changed substantially. This is happening due to the demands that business and individuals are putting on the business sector of our economy. More and more individuals are turning to the internet as their main source of income, or to generate a second income, or both.
With the uncertainty of the job market today, (which is the worst since the Great Depression) companies are down sizing, loosing business to foreign countries, forcing the older seasoned workers to take a cut in wages or benefits, replacing the older employees with new younger blood in an effort to save money. All these factors, is changing the global work force as we once knew it.
As a result of the above mentioned changes, more and more people are turning to the internet for solutions. There is a process that this new group of individuals must follow if they want to succeed online. First of all, they must choose a product or service that they feel can be marketed to the masses on the internet. This can be quite a chore if a person is a bit computer challenged. An extensive research should be done by a prospective internet marketer, to find that niche market that they are comfortable with. Once you find that product or service, then the fun begins.
You should find an individual or organization that offers some form of newbie training. Knowledge is vital to your online success. Just having a basic knowledge of how to turn on the computer, check your emails, chat with your friends, play some online poker doesn't really matter. Once you commit to marketing online, you must learn how to promote your business opportunity, or you'll never make a nickle online.
There are many free programs available that will help you in your marketing career, however, learning the process of marketing is far more important than clicking on a button and seeing a bunch of activity happening that you don't have a clue of whether anything important is happening or not. Some search engines will even penalize you for using some programs to promote your business online. It's up to you to find out which of these programs are questionable and which ones are legitimate.
Creating a workable website is vital to your success. We're talking here about being compliant for the search engines, yet interesting enough to the visitors, for them to make the commitment to become a client. Your website is the windows to your online store. Without some knowledge of how to construct a search engine friendly site, you may never see any traffic to your website at all.
A page one ranking is the goal of every successful online marketer, however, few will ever enjoy that high of ranking. If you build your site with a lot of flash, pictures, scrolling text, java script and junk html code, the search engines will not reward you with a high page rank. In fact, the engines probably won't rank you at all. Why? Because the site is not optimized for the search engines, it's designed for eye appeal. There is a balance here, but you will have to study, and gain the knowledge on how to look for the key features required by the various engines. This is an ongoing process, because of the ever changing algorithms the search engines use for their rankings.
If you search the internet, you can find all kinds of promises regarding website design. Some of these sites are good, however, some of these designs have absolutely no value what so ever, because the don't have the features required to make the site engine friendly. If you take the time, to acquire the basic knowledge of html code, web design, effective linking strategies etc., you can build your own search engine friendly site, and still make the site have appeal to the users who visit your site.
Building your own website is a great and rewarding experience, however, building a site is just the first step to a successful online experience. You must have your site hosted somewhere, you must be able to FTP any changes or updates to a server, you must promote your site effectively, plus a vast array of other duties to get recognized online. If you don't understand the processes we've discussed here, I recommend you find a mentor who can help you learn the process. Once you learn the process, you will be able to use this knowledge for any venture you may want to promote in the future.
Some of the duties we've discussed above, will require some hardware. You must also acquire knowledge, on how to complete the duties we've shared in this article. If you don't have the time, or just plain don't want to learn, then you must secure the services of a professional if you want to enjoy online success.
The process of marketing online is going to take commitment and dedication on your part. Good information and products are not cheap, and cheap information and products may be of no value at all. Do your research, and then make an informed decision about your online future. Spend your time and money wisely.
The eBiz Solutions Team is standing by to answer any questions. Call today for your free 30 minute consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Private Line: 321-594-4405
Skype: larrylmiller121
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